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Easy Living relaunches with news-driven agenda

02 Feb 2012 | by Kate Magee

The changes are being promoted through an ad campaign on the London Underground and a major point-of-sale campaign. 'There is a big marketing push around the redesign, because it is the first in seven years,' editor Deborah Joseph told PRWeek. This new format provides a range of opportunities for PR ...

News Corporation comms chief Matthew Anderson to step down

27 Jan 2012 | by Alec Mattinson

director, comms and brand marketing. He began his association with Rupert Murdoch s media empire working ...

The Met will not 'lean' on bloggers

08 May 2009 | by Matt Cartmell

it difficult in a social marketing context. Find sympathetic people to tell your story, rather than wading ...

Opinion: From Our Readers - PR agencies must learn from ad shops

08 May 2009

the market is high. To break the mould, PR businesses must invest in strategic planning as a core competency ...

Best of the tech blogs

10 Apr 2009

Posted by David Cushman fasterfuture.blogspot.com 6 April - Now we have tools to make everyone a publisher, a distributor and a marketer, many of us who employ those tools are raising expectations. When we publish we expect our voices to be heard by organisations about which we are publishing ...

Hit or Miss - Earth Hour scores pre-coverage but was it overshadowed by Put People First march?

03 Apr 2009 | by Kate Magee

Communications With any social marketing campaign, true success should be measured by a genuine change ...

Media: Men's magazines: How to get this man's attention

03 Apr 2009

, which offers companies advice on targeting the lucrative men's market. 'They are not there to do ... to understand a men's magazine's target market, do not assume the journalist is a carbon copy of his or her ... they put on their pages, so make a big effort. Know and understand the market completely, advises Sarah ...

City & Corporate: The Week in City & Corporate

27 Mar 2009

and is now focusing on the European market. Celerant, the management consulting firm, has called in Bell ... in the renewables insurance market and the agency will look to develop its reputation across Europe. CitySavvy has ... marketing team. Company Watch provides a database for users to check the financial health of key customers ...

Do not misjudge the power of The People

27 Mar 2009 | by Matt Cartmell

as the readership and target market are just who they are aiming to reach,' she says. Mercieca PR director Gemma ... have dramatically increased our marketing spend and have built partnerships with brands including ...

Navman signs Brands2Life

13 Mar 2009 | by Chloe Markowicz

Satellite navigation firm changes support to help it stand out in challenging market....competitive sector. This year is set to be challenging for the sat nav market and last month industry leader TomTom announced a fourth-quarter loss of almost 900m. The market has been affected by the ailing ... . Navman European marketing director Colin Holloway said sat nav companies were moving away from ...

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