20 Feb 2009
regional PR and marketing teams. - DHL Express has held a pitch for consumer and corporate PR support ...
21 Nov 2008
| by Anthony Hilton
robust performance given what is happening in its advertising markets. But the good news was ignored...The values of the stock market, and with it the PR approach of
companies, has become inverted ...
, on
that announcement. This is not quite as bizarre as it looks. The market is convinced we are
all doomed ...
of redundancies, the more the stock market
likes it. Companies over-spin on the way down, just as they do ...
21 Nov 2008
Cannes Lions, founded as an advertising competition in 1954, is now
looking to represent the entire communications industry. Lord Bell, chairman of Chime Communications, will be jury president for
the new PR category. He said: 'This recognises that there is a lot of
money invested by the marketing ...
24 Oct 2008
Donna Imperato's message for the UK PR industry is one of hope. The
credit crunch is a 'great opportunity', and PROs should be hitting
marketing managers with this line: 'Cutting out $2m from advertising is not going to hurt you, so
put $1m into your PR instead,' she argues. Imperato, 48, has had ...
07 Mar 2008
| by Bob Leaf, Chairman, Robert S Leaf Consultants, former
Burson-Marsteller international chair
Also, in reality there is a great need for corporate PR to let key
markets, including the financial community, know you are weathering the
storm effectively during the recession. This is the case at any time when a client is facing problems; the real
key is for the consultancy to be creative ...
16 Sep 2005
advertising and marketing campaign in the run-up to Christmas....marketing and PR director Jim Slater said the chain, which has
350 stores across the UK was now reviewing ...
Slater. 'We decide on the next step before Christmas.' Speculation around an £800m sale to UK market ...
23 Jul 2004
| by Julia Hobsbawm, julia@hmclondon.co.uk
is of no practical use to students or the market.
But combine the knowledge, the research and the case studies ...
02 Jul 2004
examines new opportunities for PR to win a wider role in food companies' marketing strategy....As controversy grows about obesity and the marketing of junk food to kids, food companies ...
is spent on advertising to children, and some of the biggest players in the market spend a significant ...
groups should and shouldn't include,' he says. 'While I don't believe the market for the products has ...
18 Jun 2004
Marketing and advertising firm Adventis this week kicked off a financial comms offensive ahead of a...and former Capital Radio deputy chairman Peter Mitchell.
Adventis was previously the marketing department ...
the money to follow a similar strategy to marcoms giant WPP. Adventis could have a market capitalisation in excess of £9m.
The company made its first acquisition, commercial property marketing firm Gilbert Doyle ...
02 Apr 2004
| by Adam Hill
relations strategy by Britvic and Pepsico, which co-market the brand in the UK. Although Pepsi had been ...
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