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PRWeek podcast: TripAdvisor case shows why brands must engage

such an important way for brands to market themselves. TripAdvisor s website attracts 50 million users a month ...

29 under 29: Not the usual suspects

and is responsible for regulation in all eight of Kingfisher's markets and in Brussels, managing a budget of 750 ... Purcell manages 23 different markets and their agency teams, and has a proven history in delivering ... Fable III Kingmaker in seven EMEA markets, which secured more than 600 articles in three months. She won ...

Office of Fair Trading tells comms professionals to rethink Twitter tactics

said its ruling confirmed that online marketing that did not disclose paid-for promotions is 'deceptive ...

Careers: Setting up an agency - Going it alone

with an offer to set up the PR arm of a company. She had already spotted a gap in the market for an agency ...

Mark Pinsent Shine Communications: The year of the network

markets that may be resistant to 'mass-on-mass' brand activity or do not justify large marketing costs. We ... with it is vexing businesses the world over. Marketing teams are not used to the sustained, day-to-day nature ... hunting video. What next for them? This is a big challenge for marketers. When bringing communities ...

Careers: Redundancy... how I survived

of interim comms practice, says she expects the main bulk of public sector candidates to flood the market ...

Comms chiefs slam FSA proposals to regulate conversations with media

The Financial Services Authority released a Market Watch newsletter on 24 September, threatening to crack down on media leaks around price-sensitive information and implement formal changes. On 11 October, four editors released a letter outlining 'profound concerns' and criticising the FSA's 'misguided ...

Creating coverage: Record breakers

pieces. GWR senior VP sales and marketing Sam Fay says breaking a record is useful for PROs because ... already had an ongoing partnership with Heart FM in place. More Than marketing director Peter Markey ...

Introducing the Future 5

for its CR-Z car as a good example. The target market for the car, which Honda describes as the world ... . The marketing team then created the Dream Factory concept, which revolved around the selection of a group of 20 ...

Generating Ideas: The theory of creativity

Health Foundation's head of marketing Laura Parker to organise an idea-storming session around a live ... of marketing, Mental Health Foundation. Louise Berktay Comms manager, Heart of England NHS Foundation Trust ...

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