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Door open to private sector

07 Mar 2012 | by Felicity Knights, Merchant Marketing Group

outcomes. According to Laing and Buisson's Healthcare Market Review 2011, an estimated 1,011,000 in ... in creative comms that deliver the results. Felicity Knights is director at Merchant Marketing Group ...

2004 Marketing Managers Survey

24 Aug 2005

The inaugural PRWeek /Manning Selvage Lee Marketing Managers Survey. 240 marketing managers

Citigate loses marketing chief

20 Jun 2001 | by Holly Williams

LONDON - Citigate Dewe Rogerson has lost marketing and communications manager Jemma Smith after...Smith joined last September as the agency's first dedicated in-house PR and marketing chief ... of the firm's financial PR advisers. A three-strong marketing and communications team will support Walker ... to co-ordinate the company's marketing and communications activities. We are a 200-person company ...

Marketing Birmingham names CEO

06 Aug 2004

Tourism and inward investment body Marketing Birmingham has poached Neil Rami – chief executive...the organisation, which has just under 100 employees. When Rami joins, Marketing Birmingham is expected to begin ... marketing’. Newcastle and Birmingham lost out to Liverpool in the bid to become 2008 European Capital ...

Tory marketing director quits

13 Jul 2004 | by Ravi Chandiramani

Will Harris, the former O2 marketer enlisted by Michael Howard to update the Tory Party’s image

News Brief: Guerrilla marketing

13 May 2005

Mini is reviewing its experiential marketing strategy. It expects to hire an agency to replace

Youth Marketing: Mobile mania

16 Jul 2004

As the top end of the mobile phone market reaches saturation point, the search for customer loyalty...The UK's youth mobile phone market is currently worth a staggering £3.2bn. According ... of the age spectrum, but younger users are increasingly getting in on the act, too. Such a lucrative market ... market share but avoid an escalating price battle - are increasingly differentiating themselves on brand ...

Huntsworth offloads marketing agencies

29 Sep 2005 | by Tom Williams

Huntsworth announced on Monday that it was selling its 16 marketing services and specialist advertising businesses to Media Square for £63m. Chadlington, who has switched from chairman to CEO, told PRWeek there would be no further restructuring, although he hinted at possible acquisitions. 'First we ...

Marketing Communications: Emotional connection

22 Oct 2004

and journalists.' The second reason is that emotion can provide differentiation in a highly commoditised market ... consumers become as marketing-literate as the brand managers who are trying to target them, the simple ... to develop marketing strategies. Fewer brand managers care where an idea comes from. It can be from sales ...

Healthcare Survey: Marketing Medicines

03 Dec 2004

and development of new drugs. These days, things are different. The market is tighter and there are new pressures. Drugs firms have shifted to focus heavily on the marketing of their medicines, and this is where strong ... production towards marketing, has placed great pressure upon the frontline sales force - now more likely ...

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