to consolidate its agencies in these four markets as it aims for more consistent and impactful communications ...
in each market. We also wanted an agency with a proven track record of managing pan-European campaigns.
The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ...
24 May 2012
| by John Owens
Marketing Timescale: February 2012 Budget: 1,000
Objectives
To supplement already strong ...
big player in the market
To generate conversations around 'nomophobia' online and drive traffic ...
their feelings towards their mobile phone and how they felt if they lost it. This research showed that 66 per ...
23 May 2012
| by John Owens
and marketing director Greg Levine, and to McLaren marketing s group head of communications and PR, Matt Bishop ...
products and new markets.
'He brings with him not just the respect of the industry but also a wealth ...
22 May 2012
| by John Owens
becoming increasingly active in emerging markets such as North and sub-Sahara Africa, the Middle East ...
and enterprise technology remit, helping Huawei build its reputation in the UK market. The firm has aggressive ...
and ethnic UK market...., targeting UK residents with family abroad.
The ethnic market is overcrowded in the UK, with firms ...
marketing and sales at Vectone, confirmed the process. It is the first time the company has looked ...
with increasing its presence UK pay-as-you-go market. The company, which offers users 'Sim only' deals, operates ...
into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs ...
is to make the market more efficient; to speedily unite passengers with trusted black cabs by streamlining ...
17 May 2012
| by Hannah Crown
to new research....A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups.
While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...
and on integration across our insight, comms and marketing services. Sciplino will also be responsible for bringing new products to market on behalf of Octopus Group s companies Octopus Communications, Rocket and Loudhouse. Sciplino was formerly head of new business and marketing at Publicasity, before which she ...
16 May 2012
| by John Owens
of neutrality, verifiability and original research. As well as tips on transparency and how to amend entries ...