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Expedia hires Fleishman-Hillard after European consolidation review

to consolidate its agencies in these four markets as it aims for more consistent and impactful communications ... in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ...

Digital: Nomophobia drives SecurEnvoy sales

Marketing Timescale: February 2012 Budget: 1,000 Objectives To supplement already strong ... big player in the market To generate conversations around 'nomophobia' online and drive traffic ... their feelings towards their mobile phone and how they felt if they lost it. This research showed that 66 per ...

McLaren Automotive brings in Nissan's Wayne Bruce

and marketing director Greg Levine, and to McLaren marketing s group head of communications and PR, Matt Bishop ... products and new markets. 'He brings with him not just the respect of the industry but also a wealth ...

Peter Ross made head of Weber Shandwick's tech team

becoming increasingly active in emerging markets such as North and sub-Sahara Africa, the Middle East ...

Chinese telecoms giant Huawei in comms review

and enterprise technology remit, helping Huawei build its reputation in the UK market. The firm has aggressive ...

Phone company Vectone seeks help to target UK black and ethnic market

and ethnic UK market...., targeting UK residents with family abroad. The ethnic market is overcrowded in the UK, with firms ... marketing and sales at Vectone, confirmed the process. It is the first time the company has looked ... with increasing its presence UK pay-as-you-go market. The company, which offers users 'Sim only' deals, operates ...

Taxi app Hailo calls in Surname & Surname for consumer drive

into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs ... is to make the market more efficient; to speedily unite passengers with trusted black cabs by streamlining ...

'Silver socialisers' embracing social media to engage with brands

to new research....A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...

Octopus Group appoints Alexia Sciplino from Publicasity

and on integration across our insight, comms and marketing services. Sciplino will also be responsible for bringing new products to market on behalf of Octopus Group s companies Octopus Communications, Rocket and Loudhouse. Sciplino was formerly head of new business and marketing at Publicasity, before which she ...

CIPR calls for feedback on PR guidelines about Wikipedia use

of neutrality, verifiability and original research. As well as tips on transparency and how to amend entries ...

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