17 May 2012
| by Anthony Hilton
One has to be struck by the contrasting treatment of Tesco and Sainsbury's in recent weeks in the media and the markets. The appointment last year of Philip Clarke as chief executive of Tesco coincided ...
. Supermarket leaders used to be high profile characters who made an effort to engage with the media, markets ...
14 May 2012
| by Hannah Crown
. An account team of six will report in to the Hobbycraft marketing team in Bournemouth and to CEO Catriona ...
is led by Jo Grierson, consumer MD, and a local marketing team led by Brian Beech, MD, from ...
Hobbycraft children s character launch. Local marketing will focus on initiatives such as a post ...
The UK arm of the world s largest office products company has been in talks with consumer agencies for a two-pronged brief targeting the public and the business-to-business market.
Staples renewed ...
already done to high-street bookshops like Waterstones and WHSmith.
Staples marketing executive Olga ...
Bell Pottinger Public Affairs is understood to have been appointed by New Covent Garden Market....The market, which is based in Vauxhall, London, and is the largest fruit, vegetable and flower market in the UK, has brought in Peter Bingle's agency after a pitch process.
Neither the agency nor New Covent Garden Market was available for comment at the time of going to press.
The market has ...
never knowingly undersold -style pledge to match the price of branded groceries of market-leading Tesco ...
26 Apr 2012
As the firm plans a £1bn store refurbishment, research reveals that Tesco is fighting a tarnished...Although Tesco was the most visited supermarket by those surveyed in the latest research from PRWeek/OnePoll, respondents believed other supermarkets had a better reputation.
Last week, the market ...
of the public conducted by global research agency OnePoll
HOW I SEE IT
RACHEL FRIEND, MD, CONSUMER ...
head of consumer marketing Dan Daly said: We re a top 10 digital brand but we wanted to drive further ...
-owning public the owner's champion.
It s a great brand, number one in its market, and we can t wait ...
Leeds up to fourth position in the UK s retail hierarchy . Sean Curtis, portfolio marketing manager ...
03 Apr 2012
| by John Owens
The agency has been chosen to look after consumer and lifestyle work as the store launches its assault on the Christmas market.
The news follows the departure of LightBrigade MD Alan Twigg from Seventy Seven PR in September, where he handled the client for several years.
Twigg said: Hamleys ...
27 Mar 2012
| by Hannah Crown
media criticism that the giant has not properly understood the market or the communities it was serving ...
market share, Tesco issued its first UK profit warning in 20 years in January.
After struggling ...