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Troubled drugs giant AstraZeneca calls in dual agency support

15 May 2012 | by Hannah Crown and John Owens

of AstraZeneca s UK marketing operation is unclear. The whole exercise could be redundant. AstraZeneca would ...

Luther Pendragon to help ABPI tackle controversial NHS reforms

07 Feb 2012 | by Elizabeth Pears

. The decision could lead to the loss of 300 positions at the firm s research and development site in Cheshire ...

The Week

06 Mar 2009

of 2008, in contrast to steep decline in its event and sports marketing units. - The National Lottery ...

Campaigns: Food and drink - Mushrooms are magic for dieters

20 Feb 2009 | by Chris Hall

and lifestyle. Strategy and plan Mustard used the US research, which found people who swapped meat ... 'research' or supposed celebrity connections - instead constructing a robust trial using real members ...

Meda solicits HRT support

30 Jan 2009 | by Gemma O'Reilly

Healthcare shop Clew Communications has been appointed without a pitch. The reputation of HRT was badly damaged in 2002 when researchers linked products with an increased risk of breast cancer, heart attacks and strokes. The number of HRT prescriptions written out subsequently dropped from just over six ...

Campaigns: Public sector - WRAP tells public to end food waste

05 Dec 2008 | by Alex Black

£130,000 Previous research undertaken by WRAP had established that some 6.7 million tonnes of food waste is generated in UK homes each year. The research also predicted this figure was set to increase ... was launched to more than 30 journalists on 1 November at London's Borough Market, a venue synonymous ...

GSK vaccine brief pending

21 Nov 2008 | by Gemma O'Reilly

The six-figure PR account is currently held by Cohn & Wolfe. It is understood to include issues work and public affairs activity in most global markets outside the US. GSK's vaccine hit the headlines in June when the Department of Health chose it over rival Sanofi Pasteur's product for use in a ...

Public Sector: Irish food body plans UK comms offensive

21 Nov 2008 | by Matt Cartmell

market. The brands are yet to be disclosed but are expected to be lesser-known food and drink brands ... , reporting to Bord Bia procurement manager Lorraine Keegan. Brady said: 'Although the retail market might ... proportion of exports of Irish-owned enterprises and its products are sold in more than 170 worldwide markets ...

Campaigns: Beauty - Ding dong - 'Avon lady' calls

24 Oct 2008

. Strategy and plan The Avon representative recruitment drive was the key focus. The team researched ...

View From The Top: International Ambition

19 Sep 2008 | by View From The Top: International Ambition

planning its Pakistan launch. PR has been managed on a 'shoestring' budget - marketer Abdul-Hamid Ebrahim ... course. After university he pursued a career in urban transport planning, focusing on researching ... as commercial underdog in the mature cola market. Conversely, Coca-Cola particularly is generally portrayed ...

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