15 Nov 2011
come from all walks of life with previous careers in marketing, law, engineering, consulting, market research and journalism this is what enables us to be advisors to the advisors and what makes our ...
11 Oct 2011
| by Will Orr, British Gas
Carefully balancing all the elements of a marketing campaign is a complex challenge but will raise...-the-line advertising and marketing campaigns, developing those that incorporate social media and PR activities.
British Gas operates in a complex market and, like all utilities, it faces a range of issues. Regulation, volatile wholesale energy markets affecting consumer prices, care of the vulnerable and the demand ...
11 Oct 2011
| by Fiona Joyce, Blue Rubicon
The Exchange exists to reinvent ways of working across the marketing mix....channels and the ever more technically empowered consumer, the divide between marketing disciplines ...
of working across the marketing mix. This led to the birth of The Exchange.
We conceived The Exchange ...
for mentoring with very experienced senior people from across the marketing mix to explore personal development ...
11 Oct 2011
| by Marco Forato, Unum
Unlocking a potentially huge market for income protection demands a 360-degree approach....we have traditionally marketed like most b2b businesses, with glossy product and proposition ...
protection and the market has grown little in the past decade. Employers traditionally insure their senior ...
internal comms, website management and external adviser marketing comms is delivered by a new marketing ...
11 Oct 2011
| by Stephen Noakes, Halifax
to us.
We set out to use PR to inform a marketing response to these issues. We began our research ...
of the housing market'. It might feel like a cliche, but it harbours a profound truth: one first-time buyer ...
brought in the National Centre for Social Research (NatCen) to analyse the focus group and poll data ...
11 Oct 2011
Integrated marketing is not a theme often associated with inspiring insight. I can remember people tussling with how to achieve a well-integrated campaign 20 years ago. Some of the stumbling blocks ...
of the planning then comes down to tailored and ongoing research. PR is increasingly recognised as the glue within ...
11 Oct 2011
| by Emma Flack, Unilever
shown that brand and marketing activities have great power to promote healthy lifestyles and drive ...
of brands and marketing, and occupational health programmes. We focused the expertise developed across hundreds of brand and marketing campaigns to promote awareness of saturated fat and GDAs. Product and brand ...
11 Oct 2011
| by Michelle Mitchell, Age UK
How has your blend of marketing disciplines changed in the past two years?
Research and evidence ...
were angry and brave enough to talk about their experiences.
Our research demolished the opposing ...
11 Oct 2011
| by Clare Harbord, Heathrow Airport
not slip behind our European rivals in securing valuable trading routes to emerging markets.
Recent research we commissioned from Frontier Economics has estimated the UK may already be missing out on 1.2bn of trade benefits each year as a result of supporting fewer direct flights to emerging markets (see graphic ...
11 Oct 2011
| by Liz Bales, Industry Trust
content messages artfully and unobtrusively into the messaging. Later research would show that radio ...
Trust for Intellectual Property Awareness
CHANGING PLACES
Has your blend of marketing ...
that change?
Campaigns over the past four years have trialled and tested most marketing disciplines ...
to remove filters
