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Sport: Yacht race sails into the mainstream

+K designed a multi-market network approach for the event, providing the travelling comms team with proactive ...

CSR: Golden Square gets green makeover

Campaign: Growing Up Green at Golden Square Shopping Centre Client: Golden Square Shopping Centre PR team: De Winter PR and Marketing Timescale: April-September 2011 Budget: 9,500 OBJECTIVES To bring the community, including children, together through an eco ...

B2B: Legrand roadshow is the perfect fit

Source Marketing Communications were chosen to promote a new offer in cable trunking....Campaign: Putting Fast-Fit Salamandre Trunking in Pole Position Client: Legrand UK PR team: Source Marketing Communications Timescale: April-September 2011 Budget: 7,500 Legrand hired Source to promote the launch of Salamandre, a new cable trunking (shafts for cables) product that is 50 per cent ...

Reputation Survey: Olympic sponsors

Research reveals that power supplier EDF Energy is the most high-profile domestic sponsor....it came to brand association within their markets. Unlike any other brand, more people associated Coca ... . Survey of 2,086 members of the public conducted by global research agency OnePoll HOW I SEE IT NICK ...

Reputation Survey: Rail Services

As rail travellers returned after Christmas to inflation-busting fare hikes, latest research..., as New Year rises sparked widespread anger. According to the latest research by PRWeek ... of the public conducted by global research agency OnePoll. HOW I SEE IT- STEPHEN WADDINGTON, MANAGING ... in the results of the research. One sees the same on Facebook or Twitter feeds every day of the week. Fare ...

Public Sector: Beko fridge-freezers

researched the number of fires in London caused by the defect and the number of injuries and deaths resulting ...

Consumer: Mercedes-Benz sets gamers racing

all marketing disciplines, but with positive editorial media coverage at its heart. The in-house PR ... team worked closely with the in-house marketing team to run the integrated strands of the campaign ... with virtual driving. Real driving turned out to be more stressful and faster. Several other marketing ...

Reputation Survey: Charities - Public divided on use of shock tactics

to the latest research by PRWeek/OnePoll. Nearly half - 48 per cent - said charities could use shock tactics ... ). Cancer Research UK is the charity with the best overall reputation, with 26 per cent of the vote, ahead ... said they read or heard about Cancer Research UK in the media the most often, with Oxfam coming ...

Voluntary sector: Celeb charity show puts trust in fashion

event. Its retained agency Pier Marketing was asked to maximize publicity for the event.

Technology: VMware cuts IT costs for public sector

Campaign VMware Smart Savings? Client VMware? PR team Brands2Life? Timescale June 2010-June 2011 Budget 100,000 OBJECTIVES To position VMware's virtualization technology as a way to cut IT expenditure. STRATEGY AND PLAN Extensive research was carried out to establish ...

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