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'Silver socialisers' embracing social media to engage with brands

to new research....A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...

How PR agencies' fee income has changed in the past 10 years

on the Twin Towers in 2001 was closely followed by a recession in the marketing services sector. In 2003 ... and acquisition activity. This continued into 2006 and 2007 with Cello, Media Square, The Mission Marketing Group ... Rock in the autumn of 2007 caused marketing services' share prices in particular to nose dive ...

Marketing group that contains PR remains hardest hit in Q1 Bellwether Report

have once again dropped more than in any other marketing discipline, despite marketing budgets...across all marketing disciplines recorded an increase in spend, versus 21% who noted a reduction ... and higher rates of return on investment. The quarterly survey of marketing expenditure also revealed that business confidence has bounced back to the highest level in two years among marketing executives ...

Business leaders most important target for value of PR, new survey finds

%. The general public came in at 16%. The research also showed that new technology and social media represent ... (31%) and executive tools (17%). The research also revealed that the most important role for comms ... . Researching an organisation s reputation and stakeholder environment came in at 8.79/10. Global Alliance ...

Sport: Yacht race sails into the mainstream

+K designed a multi-market network approach for the event, providing the travelling comms team with proactive ...

CSR: Golden Square gets green makeover

Campaign: Growing Up Green at Golden Square Shopping Centre Client: Golden Square Shopping Centre PR team: De Winter PR and Marketing Timescale: April-September 2011 Budget: 9,500 OBJECTIVES To bring the community, including children, together through an eco ...

Public Sector: Beko fridge-freezers

researched the number of fires in London caused by the defect and the number of injuries and deaths resulting ...

 

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