17 May 2012
| by Hannah Crown
to new research....A survey by Fishburn Hedges and Echo Research shows a significant public shift towards using social media sites to speak to brands directly, stretched across all age groups.
While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...
on the Twin Towers in 2001 was closely followed by a recession in the marketing services sector. In 2003 ...
and acquisition activity. This continued into 2006 and 2007 with Cello, Media Square, The Mission Marketing Group ...
Rock in the autumn of 2007 caused marketing services' share prices in particular to nose dive ...
have once again dropped more than in any other marketing discipline, despite marketing budgets...across all marketing disciplines recorded an increase in spend, versus 21% who noted a reduction ...
and higher rates of return on investment. The quarterly survey of marketing expenditure also revealed that business confidence has bounced back to the highest level in two years among marketing executives ...
%. The general public came in at 16%. The research also showed that new technology and social media represent ...
(31%) and executive tools (17%). The research also revealed that the most important role for comms ...
. Researching an organisation s reputation and stakeholder environment came in at 8.79/10. Global Alliance ...
16 Feb 2012
| by John Owens
+K designed a multi-market network approach for the event, providing the travelling comms team with proactive ...
16 Feb 2012
| by John Owens
Campaign: Growing Up Green at Golden Square Shopping Centre Client: Golden Square Shopping Centre PR team: De Winter PR and Marketing Timescale: April-September 2011 Budget: 9,500
OBJECTIVES
To bring the community, including children, together through an eco ...
19 Jan 2012
| by John Owens
researched the number of fires in London caused by the defect and the number of injuries and deaths resulting ...