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Easy Living relaunches with news-driven agenda

02 Feb 2012 | by Kate Magee

The changes are being promoted through an ad campaign on the London Underground and a major point-of-sale campaign. 'There is a big marketing push around the redesign, because it is the first in seven years,' editor Deborah Joseph told PRWeek. This new format provides a range of opportunities for PR ...

News Corporation comms chief Matthew Anderson to step down

27 Jan 2012 | by Alec Mattinson

director, comms and brand marketing. He began his association with Rupert Murdoch s media empire working ...

Opinion: From Our Readers - Time for industry to act on ethnic diversity

08 May 2009

It is, however, a slippery slope when our urge to 'do the right thing' stems from the threat of legislation, rather than a fundamental understanding of the value multicultural employees bring to an organisation. Why is there a lack of ethnic diversity in our profession? According to 2005 research, only 6 ...

Opinion: From Our Readers - PR agencies must learn from ad shops

08 May 2009

the market is high. To break the mould, PR businesses must invest in strategic planning as a core competency ...

The Met will not 'lean' on bloggers

08 May 2009 | by Matt Cartmell

it difficult in a social marketing context. Find sympathetic people to tell your story, rather than wading ...

Paper wars gain force

10 Apr 2009

piece of research to understand the impact of council publications, using data from the Government ...

Best of the tech blogs

10 Apr 2009

Posted by David Cushman fasterfuture.blogspot.com 6 April - Now we have tools to make everyone a publisher, a distributor and a marketer, many of us who employ those tools are raising expectations. When we publish we expect our voices to be heard by organisations about which we are publishing ...

Media: Men's magazines: How to get this man's attention

03 Apr 2009

, which offers companies advice on targeting the lucrative men's market. 'They are not there to do ... to understand a men's magazine's target market, do not assume the journalist is a carbon copy of his or her ... they put on their pages, so make a big effort. Know and understand the market completely, advises Sarah ...

Richard Stokoe: Local journalists search for blame

03 Apr 2009 | by Richard Stokoe

this since the 2005 launch of its Reputation Campaign. This was launched following research conducted ...

Hit or Miss - Earth Hour scores pre-coverage but was it overshadowed by Put People First march?

03 Apr 2009 | by Kate Magee

Communications With any social marketing campaign, true success should be measured by a genuine change ...

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