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Why twenty-somethings are no longer the darlings of PR campaigns

Consumers in their twenties used to be a key focus for brands, but now marketers are casting.... 'Every brief that was produced by marketers up to the early 2000s had a formulaic approach to audience ... loyal to it through their lives, they tend to make highly researched decisions on a case by case basis ... noticed. Crispin Reed, MD at marketing agency Brandhouse, believes this is a result of the demographic ...

Public Sector: The Public Sector Week

secretary Andy Burnham at the House of Commons last week. The research showed that four in five councils ... years. Brighton & Hove City Council has appointed a head of marketing from tech PR agency Text 100. Jake Barlow will oversee all marketing communications and brand development including the council ...

Opinion: From Our Readers - Time for industry to act on ethnic diversity

It is, however, a slippery slope when our urge to 'do the right thing' stems from the threat of legislation, rather than a fundamental understanding of the value multicultural employees bring to an organisation. Why is there a lack of ethnic diversity in our profession? According to 2005 research, only 6 ...

Opinion: From Our Readers - PR agencies must learn from ad shops

the market is high. To break the mould, PR businesses must invest in strategic planning as a core competency ...

The Met will not 'lean' on bloggers

it difficult in a social marketing context. Find sympathetic people to tell your story, rather than wading ...

Voluntary Sector: The Week in Charities

to research. The charity's president Jane Asher, journalist Jeremy Paxman and presenter John Stapleton...the Convention in full. After Adoption, an adoption charity, has reappointed marketing and PR agency Context ...

City & Corporate: In the News ... Tesco - Bring us up to speed

battle for market share, with discount retailers looking to lure its price sensitive customers. The Times...about its declining market share and ability to drive further growth in the UK. - Who are the PR ... -for-like compared with Morrisons 7.9 per cent), so the company is looking to other markets to maintain its huge ... domination in personal finance and the pay-as-you-go mobile market. 30.4% - Tesco market share at 22 March ...

City & Corporate: The Week in City & Corporate

with marketing services group Scangroup to create a new PR firm. Hill & Knowlton East Africa will cover Kenya ... directors Andrew Appleyard and Richard Wheat. Llewellyn will continue to run his marketing consultancy Marketing Edge. - Penrose Financial has promoted Nick Bone and Clare Milton to associate directors ...

City & Corporate: Dubai PR wages expected to level out

The firm said while salaries rose in 2008, it expected to see in-house salaries level out this year. It has become a buyer's market and candidates have little choice but to accept what is on offer. An agency account manager can expect to earn 15,000 to 22,000 UAE dirhams (AED) a month (£2 ...

Technology: Weber Shandwick nabs Virtual Earth

David Lawrence said the virtual mapping market was growing. 'It will become the standard that people ...

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