16 May 2012
| by Alex Blyth
Consumers in their twenties used to be a key focus for brands, but now marketers are casting....
'Every brief that was produced by marketers up to the early 2000s had a formulaic approach to audience ...
loyal to it through their lives, they tend to make highly researched decisions on a case by case basis ...
noticed. Crispin Reed, MD at marketing agency Brandhouse, believes this is a result of the demographic ...
08 May 2009
secretary
Andy Burnham at the House of Commons last week. The research showed that
four in five councils ...
years. Brighton & Hove City Council has appointed a head of marketing from tech
PR agency Text 100. Jake Barlow will oversee all marketing
communications and brand development including the council ...
08 May 2009
It is, however, a slippery slope when our urge to 'do the right thing'
stems from the threat of legislation, rather than a fundamental
understanding of the value multicultural employees bring to an
organisation. Why is there a lack of ethnic diversity in our profession? According to
2005 research, only 6 ...
08 May 2009
the market is
high. To break the mould, PR businesses must invest in strategic
planning as a core competency ...
08 May 2009
| by Matt Cartmell
it difficult in a social marketing context. Find sympathetic people to tell your story, rather than wading ...
24 Apr 2009
to research. The charity's president Jane Asher, journalist Jeremy Paxman and presenter John Stapleton...the Convention in full. After Adoption, an adoption charity, has reappointed marketing and PR
agency Context ...
24 Apr 2009
battle for market share, with discount retailers looking to lure its price sensitive customers. The Times...about its declining market share and ability to drive further
growth in the UK. - Who are the PR ...
-for-like compared with Morrisons
7.9 per cent), so the company is looking to other markets to maintain
its huge ...
domination in personal finance and the pay-as-you-go mobile market. 30.4% - Tesco market share at 22 March ...
24 Apr 2009
with marketing services group Scangroup to create a new
PR firm. Hill & Knowlton East Africa will cover Kenya ...
directors
Andrew Appleyard and Richard Wheat. Llewellyn will continue to run his
marketing consultancy Marketing Edge. - Penrose Financial has promoted Nick Bone and Clare Milton to associate
directors ...
24 Apr 2009
The firm said while salaries rose in 2008, it expected to see in-house
salaries level out this year. It has become a buyer's market and
candidates have little choice but to accept what is on offer. An agency account manager can expect to earn 15,000 to 22,000 UAE
dirhams (AED) a month (£2 ...
24 Apr 2009
| by Chloe Markowicz
David Lawrence said the virtual
mapping market was growing. 'It will become the standard that people ...