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City & Corporate: 'Mega-deals' lead to listings market lift

international capital markets and related City PR agencies, though there remain few signs the effect.... Despite this flurry of excitement, observers noted that the more general prospects for capital markets ... to float a new vehicle on the London stock market. However, new listing interest continues to emanate from emerging markets. One January process saw key City agencies in London pitching for the $3bn IPO ...

Easy Living relaunches with news-driven agenda

The changes are being promoted through an ad campaign on the London Underground and a major point-of-sale campaign. 'There is a big marketing push around the redesign, because it is the first in seven years,' editor Deborah Joseph told PRWeek. This new format provides a range of opportunities for PR ...

Media training: Shine in the media spotlight

, they also have more time for research and phoning around for comment. Harvey says this is both a blessing ...

Malcolm Gooderham, TLG: Aspire to be a change-maker

. There is no silver bullet to a better reputation. There is, however, according to our research, a significant link ... is measuring in its ongoing research in the emerging BRIC nations. Our research with opinion formers suggests ... dispelling a few myths. First, Thought Leadership status does not inevitably follow from being a market ...

Richard Mound, IBM: Send in the collaborators

's forerunner, the International Time Recording Company, was created. In December 2011, IBM researchers unveiled a prototype for the world's first mass-market 'racetrack' computer chip. This will have hard ...

Dominic Schofield, Korn/Ferry International: The traits of a good leader

organisations stop behaving like Thought Leaders, their brand reputation and market leadership is in jeopardy. A ... surveys and publishes research on talent development and human capital issues. The institute's website ...

Focus, Corporate Reputation: It's the Thought that counts

relatively lowly 33. Expanding markets Similarly, in 2008, BP - still reaping the benefit of its ... -insights' research, as we take the model that we have already successfully transplanted to the US and India to new markets, notably Russia, Brazil and Turkey. Our work in these markets will enable TLG to understand ...

James Close, Ernst & Young: Refresh the green agenda

and climate change today (58 per cent), according to Ernst Young research. Fifty-four per cent regarded ...

Nick Folland, Kingfisher: Going beyond compliance

. Market leadership and sustainability leadership are not mutually exclusive. We are one of the world's largest home improvement retailers, with operations spanning eight countries, from established market-leading brands such as B Q in the UK and Castorama in France, to fast-growing businesses in emerging markets ...

Luke Johnson, Risk Capital Partners: Innovate to accumulate

recognition for innovation. Businesses must carefully manage the marketing and communication of their brands, otherwise they run the risk of their investment being overlooked by the market and customers ... -door Insight beat Toyota's Prius to the market as an affordable hybrid by a full year. However, Toyota ...

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