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Global Round Table: An international meeting of minds

, the client wanted a blended rate for Canada, the US and Latin America. 'Blending rates with Latin America ... Hoffman, The Hoffman Agency CEO Jeff Hunt, GCI Latin America president Carlos Lareau, Burson ... Whether you're a senior PR practitioner based in the southern part of the US running Latin ...

Healthcare: Global Fund turns to MS&L for support

The agency was awarded the newly created worldwide brief following a competitive pitch. MS&L will work with The Global Fund on its public, media and political events in 18 countries throughout Asia, Europe, the Middle East, Africa and North America. 'We have been brought on board to support ...

PROFILE: Marcia Silverman, Ogilvy PR Worldwide

as president of the Americas. It's clear that the spirit of company founder David Ogilvy, who is among ... that while she knows the Americas and Asian markets well, Europe will be the area that she needs to spend ... PR Worldwide 1999: President of the Americas, Ogilvy PR Worldwide 2002: Chief executive, Ogilvy PR ...

Public Sector: Lessons from the Obama campaign

'The news cycle does matter, and Obama has lost about 23 of the last 30 (days of coverage),' said Tomasky, the editor of Guardian America, after talking to Obama's campaign manager, David Plouffe. Tomasky believed that Obama had been badly hurt. He was not at all convinced by Plouffe's insistence ...

Consumer: Innovative design puts university inspotlight

and CBBC's Newsround. International shows ABC Good Morning America and ABC News subsequently covered ...

Campaign: Land Rover shows off Discovery's power - Consumer

Week, The Sun, the Daily Mirror, BBC Top Gear Magazine, What Car?, Car Magazine North America, What MPV ...

Campaigns: Food and drink - Mushrooms are magic for dieters

of an obesity time-bomb. A trial diet carried out in America showed 54 people who swapped meat for mushrooms ...

Profile: Kai Boschmann, Burger King International

an international role - she co-ordinates comms across all BK's markets outside North America - and one to which she ...

Experiential: Time to get involved

box office. CASE STUDY - FIRST NFL MATCH TO BE PLAYED OUTSIDE NORTH AMERICA Client: NFL PR team ... competitive game outside of North America before last October's Miami Dolphins vs New York Giants clash ...

View From the Top: Levi's builds on its European assets

. European kids are bright enough to say "these are the things we like about America". We didn't feel ...

 

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