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GLOBAL RANKINGS 2001: LATIN AMERICA - PR's star is rising. While neighbouring nations start

03 Aug 2001 | by DIEGO DILLENBERGER

Latin America has always been a land of enormous business opportunities for those who can ... in multinational firms operating in Latin America. He predicts that the market will continue to expand ... ) market,' says Santiago Hinojosa, Burson-Marsteller president (Latin America). He also perceives future ...

McCann in talks to acquire UK consultancy

18 Apr 1997 | by JOHN-PIERRE JOYCE

and Latin America. Last month it acquired the financial and corporate specialist Ludgate and now ...

INTERNATIONAL: Publicis boosts crisis work with Winner buy

05 May 2000 | by PAUL MICHAUD

PR offering into the key New York market, as well as to Montreal, Toronto and Latin America ...

CAMPAIGNS: PRODUCT REBRANDING; Blue is the cola, PR is the game

10 May 1996 | by KATE NICHOLASJEREMY SLATER

with youth music channel MTV in Europe and Latin America. In line with its tried and tested ...

Global Expansion: Specialists are key to McCann domination - Last week the Ludgate Group was bought by global advertising giant McCann-Erickson as part of a spending strategy to buy up specialist firms to build a top-ranking PR network.

14 Mar 1997 | by LEXIE GODDARD

, in the key markets of the US, UK, Germany, France, Australia, Japan and Latin America. His method ...

Burson-Marsteller takes the initiative in self-promotion

12 Feb 1999 | by JULIETTE GARSIDE

campaign yet by a PR agency, with full page ads in the US, Latin American, European and Asian editions...Burson-Marsteller this week launched what is believed to be the highest profile advertising campaign yet by a PR agency, with full page ads in the US, Latin American, European and Asian editions of the Wall Street Journal. The ads ran on Monday and will appear again on 22 February, alongside ...

GLOBAL RANKINGS 2001: GLOBAL OVERVIEW - Global challenge. Everyone wants to go global - or do they? The road to using just one PR agency across the world is proving rockier than many first thought. Claire Murphy reports

03 Aug 2001

in India and Burson-Marsteller in Latin America. Motorola, although retaining Hill & Knowlton as its ... presence in Latin America, and Africa will be the next priority.' Agency coverage notwithstanding ... could win accounts for the whole of North America or all of Europe,' says Paster. This appears ...

BORDER LINES: Corbett gets Hitachi promotion

23 Jun 2000 | by JULIETTE GARSIDE

CALIFORNIA: Hitachi America, which makes and markets consumer electronics, computer systems...CALIFORNIA: Hitachi America, which makes and markets consumer electronics, computer systems and semiconductors, has promoted PR director Gerard Corbett to general manager of corporate communications. In the newly-created post, Corbett will oversee all PR, advertising and on-line and off-line marketing ...

DMB&B shortlists two tips for Amsterdam

09 May 1997 | by STEVE BEVAN

director, based in New York and Deborah Zdobinski, as communications director for North America ...

NEWS: STOP PRESS

09 Aug 1996

, who joined the Palace in 1990, returns from holiday at the end of this month. America Online takes PR in-house On-line service provider America Online (AOL) has stopped using Leading ...

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