International TV networks such as MTV and CNN are prominent on Latin American media schedules..., now have separate feeds into different areas of Latin America, allowing more local programming ... to increase, Melisa Quinoy, the senior vice-president for ad sales for MTV Networks Latin America, stresses ... little unpredictable. THREE OF LATIN AMERICA'S MAJOR PAN-REGIONAL TELEVISION NETWORKS Discovery ...
Insecurity in the region has made Latin American advertisers inclined to focus on product benefits...in the operating room. Unsurprisingly, the pervading attitude in Latin America is: don't trust anything. We ... thing about working in Latin America now is that budgets are very small and clients are desperate. Since ...
Latin America faces growing pains, some shared with the rest of the world and some unique to itself. Despite these problems, it has enormous potential. To start with, Latin America has ... government systems. Latin America is passing through a traumatic economic growth process similar ...
PR is booming in Latin America, and industry big boys are taking notice – and moving in
It's not Latin America's moment. The region's economic growth just isn't sparkling. A cold war ... creaky infrastructure. Latin America has for some time been bunched in with Asia and Eastern Europe ... to slow slightly in the coming year. Latin America has enjoyed several years of sustained growth ...
that many in the media and advertising industries of South America readily subscribe to. How else ... to greet George Bush as he attended the Buenos Aires Summit of the Americas in November - at the head ... of Argentina, Brazil, Peru and Uruguay agreed to fund the launch of a pan-Latin American television channel ...
While neighbouring nations start to feel the recession in Argentina, agencies willing to expand into the continent are posting impressive gains, finds Diego Dillenberger.
don't care about Latin America, though they did two years ago." McCluskey has responded to cuts ... in any economic climate and the media in Latin America has struggled to cope with the decline in ad ... the positive trend," Peter Minnium, the president of Lowe Latin America and the Caribbean, says. "In terms ...
creeping back, is Latin America ready to capitalise on the opportunities and talent it harbours?...Recent films from Latin America have demonstrated the region's impressive creative talent ... . The flipside to Latin America's dazzling vibrancy is the region's tendency to lurch from one crisis to another ... that some semblance of stability is beginning to settle in the region. Economically, Latin America had ...
Elizabeth Johnson profiles ten of the biggest players within Brazil's media landscape.
Haymarket Business Media © 1957 – 2012 | Terms & Conditions | Contact us
