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Cruise firm Holland America Line brings Four bgb on board

05 Apr 2012 | by John Owens

Cruise company Holland America Line has brought in Four bgb to handle its PR in the UK & Ireland....Magazine and Good Housekeeping a particular focus. The appointment comes after Holland America Line ... to develop travel contacts and get more people into cruising, as it s a niche market and Holland America Line ...

Hit or Miss? Prince Harry visits the Caribbean and South America

15 Mar 2012

and South America.

Public Relations Society of America definition of PR rejected

06 Mar 2012 | by John Owens

A long-awaited definition of PR from the Public Relations Society of America (PRSA) has failed

Havas sees strong Latin America performance, but Europe lags

08 Mar 2011 | by Alec Mattinson

geographically. Its revenue in the 'rest of the world' jumped by 18.7% (with 27.4% growth in Latin America), while North America lagged behind on 5.4% growth and the UK and Europe saw revenue drop by 0 ...

Guillaume Herbette appointed vice chairman of operations for F-H North America

21 Sep 2010 | by Peter Hay

Fleishman-Hillard has named Guillaume Herbette vice chairman of operations for the North America...Herbette has been with the agency since 1998 and held a string of global positions including; chief operating officer for both Europe and South African and east, west and Canada regions in North America. Fleishman-Hillard president and CEO, Dave Senay said: ' As our firm s client base grows, so do ...

Political Communications: A banner year for Brand America

03 Feb 2010 | by Andrew Hammond

America and why public diplomacy and strategic communications are pivotal....of 'Brand America'. Opinion polls Several opinion surveys show that anti-Americanism is generally ... in Washington, but also in corporate America. This follows concerns during George W. Bush's presidency that US ... ? The short answer is probably 'yes', but brand America will not be able to live long-term off Obama ...

Danny Rogers: America expects a new era of consensus

14 Jan 2009 | by Danny Rogers

President Barack Obama. It is certainly a massive opportunity for America to move in a new direction....Edward Kennedy, even calls for a public diplomacy campaign that redefines America s engagement ... , the world needs an America that achieves things via consensus, rather than by fear and blind doctrine ... reinforces the clich s about America s gobal role. The US government can employ the core skills ...

Gavin Anderson looks to South America in Brazilian deal

28 Jul 2008 | by David Quainton

Gavin Anderson has inked its first affiliation agreement with a company from Brazil.

Porter Novelli nets BA in N. America

28 Feb 2007 | by Erica Iacono

America, following an eight-month search....PN - which already advises the airline in the UK - will work with BA on consumer, corporate, crisis and internal comms, according to John Lampl, BA V-P of corporate comms for the Americas. Lampl added that the company selected PN from a list that included Edelman and GCI Group. BA initially ...

PR stunt for TV show bombs in America

09 Feb 2007

It is difficult to see how anyone at Turner Broadcasting thought placing briefcases with blinking lights in public places would be a sensible PR move. But that, PRWeek US reports, is precisely how the broadcaster promoted a new TV series.

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