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Brand builder: Under Armour

24 May 2012 | by Kim Benjamin

on developing its business outside North America. Its recent paid media effort has signalled Under Armour ... and Africa, compared with 18,000 retail sites in North America Source: Under Armour TIM WOOD, MD ...

Staples on agency hunt to attract small businesses

14 May 2012 | by Sara Luker

. AmazonSupply, currently in beta version in America and shipping products to more than 50 countries, offers ...

Asda appoints chief marketer to replace Bendel

19 Mar 2012 | by Matthew Chapman

Smith joined Walmart in July 2011 as chief marketing officer in China. He will take up his new role in May. Smith has 10 years of marketing and merchandising experience in the grocery business, working with Delhaize Group in North America and Belgium. He has also held marketing and advertising ...

M&S and Sainsbury's buck consumers' indifference to brands

02 Mar 2012 | by Maisie McCabe

to brands and 53% of people in Latin America said they would care if brands did not exist. She said: "If you ...

An absence of leadership

14 Feb 2012 | by Onesixtyfourth

the government is fifth, behind BP, Walmart, Exxon-Mobil and Bank of America, and ahead of McDonald s ... in Britain and America appear to correlate more with presence than prescience. Q. Which two or three ...

Tulchan Communications hires Investec analyst Katharine Wynne

09 Feb 2012 | by Alec Mattinson

She will join on 20 February from Investec, where she was a sell-side analyst covering the UK retail sector. Previously she spent 12 years at Merrill Lynch (now Bank of America Merrill Lynch) where she covered general retailers and became head of the general retail sector team. Neil Duffy ...

Consumers shun Black Friday and Cyber Monday as retail gimmicks

22 Dec 2011 | by Mark Ursell

-shopping days. For those who aren t aware, Black Friday is an import from America, when stores slash prices ... " in America. The lack of cut-through in the public s awareness of Cyber Monday is perhaps the more ...

Review of the Year: Media Brands of the Year 2011

15 Dec 2011 | by Nicola Clark

in the UK, its first site outside North America. In the words of co-founder Arianna Huffington, in many ...

What niche social networks can do for your brand

25 Nov 2011 | by Sarah Shearman

of content,' he added. Christian Cussan, vice-president and managing director, Europe and Latin America ...

Behind the ASOS marketing machine

22 Sep 2011 | by Nicola Clark

really into Sky Atlantic at the moment. I loved How to Make it in America and Bored to Death.' ...

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