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Brand builder: Under Armour

24 May 2012 | by Kim Benjamin

on developing its business outside North America. Its recent paid media effort has signalled Under Armour ... and Africa, compared with 18,000 retail sites in North America Source: Under Armour TIM WOOD, MD ...

Media360: Virgin Media marketing chief on David Tennant signing

23 May 2012 | by Daniel Farey-Jones

, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...

Yell loses marketing chief Ashmore amid overhaul

22 May 2012 | by Matthew Chapman

and some countries in Latin America. ...

Yahoo appoints internal candidate Spilman as chief marketing officer

21 May 2012 | by Sarah Shearman

Mollie Spilman, head of marketing for the Americas, as its new chief marketing officer. ....Spilman replaces Elisa Steele, who was behind Yahoo s $100m 'It's You' campaign, and left the company at the end of last year, shortly after former chief executive Carol Bartz was dismissed. Spilman was head of Americas marketing at Yahoo for two years and before that, was a consultant ...

Think BR: Promoting the UK as a global hub of creativity

18 May 2012 | by Stephen Maher

continues to grow its economy at lightning speed. I liken it to America in the 50s when everything ...

Britney Spears joins US X-Factor judging panel

15 May 2012 | by Mark Banham

to spend each week with Simon, LA and Britney watching the best that America has to offer is truly a dream ...

Groupon nearly in the black as it cuts losses by 96%

15 May 2012 | by Sarah Shearman

The company, still in its first year on the stockmarket, made a maiden operating profit of $39.6m after revenue surged 89% year on year to $559.3m. Revenues in North America rose 75% to $238.5m while international revenues surpassed that figure, climbing 101% to $320.7m for the same period. It has cut ...

Deloitte sharpens focus on digital offering

14 May 2012 | by Sarah Shearman

countries across the Americas, EMEA and Asia Pacific and plans to "expand aggressively" over the next 12 ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

across the globe through his roles in EMEA, the Americas and, currently, at its global headquarters ...

One publishing chief who still believes in print

10 May 2012

, Mexico and South America." The merger of Hearst's UK offshoot, NatMag, and Hachette Filipacchi in 2011 ...

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