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Mindshare retains Unilever media buying in the US

Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

-2008) - Executive vice-president and zone director for the Americas, Nestle (2008) - Executive director ...

Pepsi releases 'Live For Now' ad starring Nicki Minaj

The "now in the moment" ad broke this weekend in America. It uses a remix of Nicki Minaj's single 'Moment 4 Life'. The ad opens with a man and a woman simultaneously opening a can of Pepsi, at which point the busy street scene around them freezes. The pair pass through a series of lively scenarios ...

Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'

, and there are plenty of countries where the industry is not so vilified. In much of Asia and South America, BAT acts ...

Sinlge malt whisky The Macallan hires Talk PR

will handle the brief using its network of agencies called Sermo, the Latin word for talk. The agency ...

Laithwaites Wine names ex-Lloyds man as marketing chief

, which has operations across America, Hong Kong, India, Australia and mainland Europe, with annual sales ...

Sector Insight: Crisps and salty snacks

across Latin America and Europe. Micozzi previously worked at Seagram Spirits Wines Group ...

Cadbury division set to become Mondelez International

brands and its international snacks business. "Monde" derives from the Latin word for "world ...

Bacardi films celebrate brand's 150 years

The trio of 60-second films cover the birth of the Cuba Libre cocktail, the origins of the brand's bat logo, and Bacardi s invitation in Prohibition-era America to "come to Cuba and bathe in Bacardi rum". They were created by New York creative agency Johannes Leonardo, which took over the global ...

Ben & Jerry's renames ice-cream in support of gay marriage

, regardless of sexual orientation, since the brand was created. It ran similar activity in America ...

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