Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
-2008) - Executive vice-president and zone director for the Americas, Nestle (2008) - Executive director ...
Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...
-2008) - Executive vice-president and zone director for the Americas, Nestle (2008) - Executive director ...
The "now in the moment" ad broke this weekend in America. It uses a remix of Nicki Minaj's single 'Moment 4 Life'. The ad opens with a man and a woman simultaneously opening a can of Pepsi, at which point the busy street scene around them freezes. The pair pass through a series of lively scenarios ...
, and there are plenty of countries where the industry is not so vilified. In much of Asia and South America, BAT acts ...
will handle the brief using its network of agencies called Sermo, the Latin word for talk. The agency ...
, which has operations across America, Hong Kong, India, Australia and mainland Europe, with annual sales ...
across Latin America and Europe. Micozzi previously worked at Seagram Spirits Wines Group ...
brands and its international snacks business. "Monde" derives from the Latin word for "world ...
The trio of 60-second films cover the birth of the Cuba Libre cocktail, the origins of the brand's bat logo, and Bacardi s invitation in Prohibition-era America to "come to Cuba and bathe in Bacardi rum". They were created by New York creative agency Johannes Leonardo, which took over the global ...
, regardless of sexual orientation, since the brand was created. It ran similar activity in America ...