Search results for Latin America

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Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

-2008) - Executive vice-president and zone director for the Americas, Nestle (2008) - Executive director ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

for private-label (Mintel). Avon. Slowdown in America, Europe and Asia Pacific resulted ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

01 May 2012 | by Rachel Barnes

. He cited several examples, including Netflix and Bank of America attempting to increase fees ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

, India and Latin America at least once a year. 'I have a complex life, like our consumers. I can ...

An absence of leadership

14 Feb 2012 | by Onesixtyfourth

the government is fifth, behind BP, Walmart, Exxon-Mobil and Bank of America, and ahead of McDonald s ... in Britain and America appear to correlate more with presence than prescience. Q. Which two or three ...

RB commits £100m to building brands and 'powermarkets'

08 Feb 2012 | by John Reynolds

(Latin America, North Asia, South and South East Asia and Australia and New Zealand); RUMEA (Russia, Middle East, North Africa and Turkey and Africa) and ENA (Europe, North America). RB had previously ...

Lynx 'the chain' by BBH

01 Feb 2012

"The chain", which will run alongside digital, social and out-of-home activity, shows men and women coming together in chaotic situations. Bartle Bogle Hegarty has also developed two Facebook apps, "Anarchy Matchmaker" and "Kissing Chaos", which will launch in South America this week, and roll ...

Reckitt Benckiser reviews global digital CRM

01 Dec 2011 | by Sara Kimberley

, Reckitt appointed Iris' New York office as its digital agency of record for 23 brands in North America ...

Reckitt Benckiser sexes up the kitchen cabinet

10 Nov 2011 | by John Tylee

for constant innovation as RB's biggest challenge in what is its second biggest market after North America ...

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