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Think BR: Promoting the UK as a global hub of creativity

continues to grow its economy at lightning speed. I liken it to America in the 50s when everything ...

Danny Rogers: Conscience is vital for PR professionals

many publicity crises of its own, from the astroturfing groups in 1960s America, right through ...

Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'

, and there are plenty of countries where the industry is not so vilified. In much of Asia and South America, BAT acts ...

Jon Wilkins: We need to take a 360-degree view of new media terrain

Since then, I've started four agencies, six divisions in new specialist areas, lived in Asia-Pacific and America, and now I'm coming back as the chairman of the event, which is obviously a great honour. The only reason to tell you this is that if someone had told me that I'd do all of this stuff in the next ...

On The Campaign Couch ... with JB

by 100:1. It was America's (and the world's) most successful ad agency. And it was not alone. In Chicago ...

Navigating the tyranny of email

For America is a case in point. It works with developers to see how big sets of openly available data can ...

Jeremy Lee: The Standard shows there's plenty of life in newspapers yet

with the message: "Peccavi." As history and classics scholars may recall, this was a clever wordplay on the Latin

Helen Edwards on Branding: Virgin modesty

for the inaugural flight. 2007 : Virgin America's maiden flight landed at JFK. The airline boasted many industry ...

Danny Rogers: The search for a fresh definition of PR

, buzz marketing . This week America s largest PR organisation, the Public Relations Society of America (PRSA), begins a drive to find a better definition of public relations and, quite ...

Jeremy Lee: Outdoor has been caught out yet again and it's getting tiring

in order to hit bonuses, is isolated to America, it's not difficult to imagine there were a few squeaky ...

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