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Mindshare retains Unilever media buying in the US

Eastern Europe, China, Hong Kong and Taiwan, while IPG Mediabrands' Initiative has Latin America ...

Zurich calls £100m global ad review

The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia. Zurich, which spends 4 million in the UK, according to Nielsen figures, consolidated its advertising ...

My Media Week: Charles Courtier

America, Asia Pacific and Latin America and Europe. After a sandwich lunch, I meet with our newest ...

Media360: Virgin Media marketing chief on David Tennant signing

, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...

Yell loses marketing chief Ashmore amid overhaul

and some countries in Latin America. ...

Yahoo appoints internal candidate Spilman as chief marketing officer

Mollie Spilman, head of marketing for the Americas, as its new chief marketing officer. ....Spilman replaces Elisa Steele, who was behind Yahoo s $100m 'It's You' campaign, and left the company at the end of last year, shortly after former chief executive Carol Bartz was dismissed. Spilman was head of Americas marketing at Yahoo for two years and before that, was a consultant ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

, in the Middle East in the mid-1970s, and in South America. And because we need to be everywhere in which ...

Luxottica holds pitch for global media account

It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...

Britney Spears joins US X-Factor judging panel

to spend each week with Simon, LA and Britney watching the best that America has to offer is truly a dream ...

Groupon nearly in the black as it cuts losses by 96%

The company, still in its first year on the stockmarket, made a maiden operating profit of $39.6m after revenue surged 89% year on year to $559.3m. Revenues in North America rose 75% to $238.5m while international revenues surpassed that figure, climbing 101% to $320.7m for the same period. It has cut ...

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