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Brand builder: Under Armour

24 May 2012 | by Kim Benjamin

on developing its business outside North America. Its recent paid media effort has signalled Under Armour ... and Africa, compared with 18,000 retail sites in North America Source: Under Armour TIM WOOD, MD ...

Media360: Virgin Media marketing chief on David Tennant signing

23 May 2012 | by Daniel Farey-Jones

, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...

Yell loses marketing chief Ashmore amid overhaul

22 May 2012 | by Matthew Chapman

and some countries in Latin America. ...

Jagermeister

22 May 2012

time it has conquered further markets as far afield as South America, Africa, Australia and Asia ...

Yahoo appoints internal candidate Spilman as chief marketing officer

21 May 2012 | by Sarah Shearman

Mollie Spilman, head of marketing for the Americas, as its new chief marketing officer. ....Spilman replaces Elisa Steele, who was behind Yahoo s $100m 'It's You' campaign, and left the company at the end of last year, shortly after former chief executive Carol Bartz was dismissed. Spilman was head of Americas marketing at Yahoo for two years and before that, was a consultant ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

18 May 2012 | by Loulla-Mae Eleftheriou-Smith

, in the Middle East in the mid-1970s, and in South America. And because we need to be everywhere in which ...

Groupon nearly in the black as it cuts losses by 96%

15 May 2012 | by Sarah Shearman

The company, still in its first year on the stockmarket, made a maiden operating profit of $39.6m after revenue surged 89% year on year to $559.3m. Revenues in North America rose 75% to $238.5m while international revenues surpassed that figure, climbing 101% to $320.7m for the same period. It has cut ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

across the globe through his roles in EMEA, the Americas and, currently, at its global headquarters ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

-2008) - Executive vice-president and zone director for the Americas, Nestle (2008) - Executive director ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

for private-label (Mintel). Avon. Slowdown in America, Europe and Asia Pacific resulted ...

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