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Think BR: Promoting the UK as a global hub of creativity

18 May 2012 | by Stephen Maher

continues to grow its economy at lightning speed. I liken it to America in the 50s when everything ...

Appointment to view: Avengers descend on Battersea

23 Apr 2012 | by Sarah Johnson

that first ran almost 40 years ago. It includes the superhero characters of Iron Man, Captain America ...

Trading Places: this week's people moves

17 Feb 2012 | by Maisie McCabe

. ( Campaign ) Marketing Twentieth Century Fox Home Entertainment has promoted its North America ...

An absence of leadership

14 Feb 2012 | by Onesixtyfourth

the government is fifth, behind BP, Walmart, Exxon-Mobil and Bank of America, and ahead of McDonald s ... in Britain and America appear to correlate more with presence than prescience. Q. Which two or three ...

Take Me Out gets 4.6 million viewers for ITV

16 Jan 2012 | by Maisie McCabe

for Television at America's Annual Golden Globe Awards beating, among others, HBO s Cinema Verite and Too Big ...

Trading places: this week's people moves

06 Jan 2012 | by Sara Kimberley

Advertising Lauren Crampsie , formerly chief marketing officer for Ogilvy North America , has been promoted to the worldwide CMO role, following the departure of Eleanor Mascheroni ... development function in North America. (Campaign) Marketing Sainsbury ...

Consumers shun Black Friday and Cyber Monday as retail gimmicks

22 Dec 2011 | by Mark Ursell

-shopping days. For those who aren t aware, Black Friday is an import from America, when stores slash prices ... " in America. The lack of cut-through in the public s awareness of Cyber Monday is perhaps the more ...

Seven best practices for building a smart ad

21 Dec 2011 | by Ariel Geifman

conversion Overall, smart trading campaigns achieved 0.03% CTR in Europe and North America. Summary ...

Story Worldwide produce content based social media campaign for WGN America

19 Dec 2011

WGN America, a cable TV network in Chicago, needed to boost ratings and drive ad revenues. They came to us to see if we could help them promote a specific syndicated comedy show, "How I Met Your Mother." Ad spots wouldn't work - they could have given them away on their own network. They needed new ...

Ipsos eyes up 'new frontiers' following Synovate acquisition

28 Oct 2011 | by Sam Howroyd

in Africa and Latin America. We were very strong in Latin America, we were not strong enough in Asia and we ... and increasingly in Africa and Latin America. We were very strong in Latin America, we were not strong enough ...

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