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WPP lands global Bank of America ad and branding account

04 May 2012 | by Daniel Farey-Jones

WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America...The team will handle Bank of America's overall brand positioning, as well as branding ... . Bank of America spends the bulk of its estimated $2bn outlay on marketing in its home country. BBDO ... assignments", according to Bank of America. Publicis Group media agency Starcom USA will continue to handle ...

McDonald's prepares Great Tastes of America menu

01 May 2012 | by Sara Kimberley

McDonald's is launching an ad campaign to promote its annual 'Great Tastes of America' burger

Cruise firm Holland America Line brings Four bgb on board

05 Apr 2012 | by John Owens

Cruise company Holland America Line has brought in Four bgb to handle its PR in the UK & Ireland....Magazine and Good Housekeeping a particular focus. The appointment comes after Holland America Line ... to develop travel contacts and get more people into cruising, as it s a niche market and Holland America Line ...

Hit or Miss? Prince Harry visits the Caribbean and South America

15 Mar 2012

and South America.

Latin America gives Zenith sunnier outlook on global growth

14 Mar 2012 | by Daniel Farey-Jones

growth this year to 4.8% after turning more optimistic on Latin America....% to 1.5%, the slowest growth of any major region. The biggest change to the forecast relates to Latin America's growth, which Zenith has switched from 6% to 9.2% due to confidence the region has escaped a ...

Public Relations Society of America definition of PR rejected

06 Mar 2012 | by John Owens

A long-awaited definition of PR from the Public Relations Society of America (PRSA) has failed

Aegis to pay up to £228m to bulk up Isobar North America

22 Feb 2012 | by Daniel Farey-Jones

to approval by US regulators. Aegis plans to combine Roundarch with Isobar North America to form ... North America president Darryl Gehly. Jerry Buhlmann, chief executive of Aegis Group, said ...

Chrysler 'it's half-time in America' by Wieden & Kennedy Portland

06 Feb 2012

Clint Eastwood stars in Chrysler's Super Bowl spot by Wieden & Kennedy Portland.

Story Worldwide produce content based social media campaign for WGN America

19 Dec 2011

WGN America, a cable TV network in Chicago, needed to boost ratings and drive ad revenues. They came to us to see if we could help them promote a specific syndicated comedy show, "How I Met Your Mother." Ad spots wouldn't work - they could have given them away on their own network. They needed new ...

BBC Four 'America Season' by Red Bee Media

09 Nov 2011

Red Bee Media has created a TV promo for BBC Four's America Season, which focuses on 20th...The brief was to "get audiences to tune in to BBC Four s celebration of 20th-century American culture by challenging commonly held assumptions around its throwaway superficiality". The film shows cheerleaders cheering about the breadth of culture America has given the world. It was created by Oliver ...

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