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Yahoo appoints internal candidate Spilman as chief marketing officer

Mollie Spilman, head of marketing for the Americas, as its new chief marketing officer. ....Spilman replaces Elisa Steele, who was behind Yahoo s $100m 'It's You' campaign, and left the company at the end of last year, shortly after former chief executive Carol Bartz was dismissed. Spilman was head of Americas marketing at Yahoo for two years and before that, was a consultant ...

Groupon nearly in the black as it cuts losses by 96%

The company, still in its first year on the stockmarket, made a maiden operating profit of $39.6m after revenue surged 89% year on year to $559.3m. Revenues in North America rose 75% to $238.5m while international revenues surpassed that figure, climbing 101% to $320.7m for the same period. It has cut ...

Deloitte sharpens focus on digital offering

countries across the Americas, EMEA and Asia Pacific and plans to "expand aggressively" over the next 12 ...

Nike marketing boss attacks 'institutionally analogue' businesses

across the globe through his roles in EMEA, the Americas and, currently, at its global headquarters ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

-2008) - Executive vice-president and zone director for the Americas, Nestle (2008) - Executive director ...

Google hires first head of marketing for Google+ in EMEA

over a year ago to take up the role of vice-president and managing director of Ning Europe and Latin America, in charge of expansion, marketing, business development and localisation . Prior to Ning ...

Yahoo chief calls for 'tenacious sales execution'

division called regions, with the Americas, Asia Pacific and EMEA "fully accountable for Yahoo's revenue ... " , has been appointed to lead the Americas region. Thompson praised Riley and the team "responsible ...

Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing

', a video from Obama for America, has risen through the chart to third place from seventh position ... ,228 shares 3. Obama for America 'the road we've traveled ...

WPP launches innovation unit GroupM Next

operations at Mindshare North America, takes up the post of chief innovation officer. Rob Norman, GroupM North America chief executive, said: "GroupM Next is dedicated to creating, capturing and ensuring ... and latterly, Unilever North America. Copeland said: "There are a number of companies that are transforming ...

Campaign Viral Chart: Dancing toddler knocks Kony off top spot

7. Obama for America 'the road we've traveled' by Electric Kinney Films 14,432 shares this week ...

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