MIAMI: Hertz Latin America has signed a four-month contract with Citigate Dewe Rogerson, Miami ... disappointing results from its previous marketing strategy. 'They really haven't made enough noise in Latin America,' he said. Citigate will represent Hertz in all Latin American countries except Brazil, where ...
MEXICO CITY: Fleishman-Hillard has recaptured the 2.1m account for the Mexico Tourism Promotion Board, beating Burson-Marsteller in the review announced last month (PRWeek, 21 September). F-H previously handled Mexico's account for Europe and Latin America. ...
SAO PAOLO: LVBA Comunicao has picked up the PR account for Lider Taxi Aereo, Latin America's biggest business charter aviation company. LVBA will begin work for Lider next month, replacing incumbent Link Comunicao. Adriane Foldi will lead a team of four on the account. ...
NEW YORK: Asian airline Cathay Pacific Airways has appointed Hill and Knowlton as its retained agency for the US, replacing two-year incumbent Ruder Finn. H flights. The agency will report to Cathay s communications manager for the US and Latin America, Gus Whitcomb. Cathay ...
and Latin American offices from there...., Asia and Latin America, where the heads of country offices report to him. He leaves next month ... and Latin American offices from there. Olszewski has spent the past eight years working in Europe ...
percent as sales in Asia and Latin America made up for slower growth in Europe and the US. ...
for Europe and Movistar for Spain and Latin America. In addition a new Telefonica brand identity ... -Marsteller. The brief is aimed at building awareness of the firm, which also owns mobile brands in Spain and Latin America. It is understood the company considers this a vital part of its acquisition strategy, which saw ...
SAN FRANCISCO. Sega of America has appointed Charles Bellfield to the new role of communications...covers both North and Latin America. He replaces Lee McEnany Caraher, who was vice-president of marketing and reported directly to Bernie Stolar, president of Sega of America. McEnany Caraher is now ... SAN FRANCISCO. Sega of America has appointed Charles Bellfield to the new role of communications ...
such as Asia (specifically China) and Latin America to drive revenue growth and is looking for an agency with a ...
The agency will be responsible for PR in Europe, Asia and Latin America. The FWD PR team will be led by Victoria Sisson, director of financial services PR, supported by a team based in London and Singapore. John Morgan, head of PR at Skandia Investment Group, said the agency's model of delivering ...
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