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News analysis: Agencies pursue American dream

it big in America

News analysis: Parmalat calls in UK PR consultant

in one package. The Parmalat case began after Bank of America denied the authenticity of documents ... . It is alleged the company inflated the price of Latin American acquisitions to pay for bribes. ...

News Analysis: Aids - ignorance is not the sole challenge

services to south Asian, Middle Eastern, African and Latin American communities – says foreign-language newspapers and radio stations for ethnic groups must be targeted. ‘Sexual issues are often taboo for Latin ...

US tries to paint a better picture

programmes and has an advisory role at the Voice of America and several other US broadcast media abroad ... of career diplomats who are suspicious of PR people. Voice of America and other broadcast media are more ... sadness, over the erosion, if not the disappearance, of the post-war idea of America ...

WPP plans to put GCI back on track

by the agency's Latin American president Jeff Hunt. April also saw the exit of London CEO Sue Ryan after a ...

Agencies exploit Eastern promise

is roughly divided thus: 40 per cent North America; 40 per cent western Europe; ten per cent eastern Europe; ten per cent Asia. Sorrell said the plan was for 33 per cent each from North America, Europe and Asia ... the big clients all came from North America - General Motors, Microsoft and so on - increasingly ...

REPUTATION CHECK: Size-zero furore hits Fashion Week

Desig ners America has just held a panel discussion with interesting models and nutritionists, which ...

News Analysis: Toxic Sludge falls short on delivery

of America) need the full support of all consultancies, large and small, to do so. Likewise, ethics need ...

Profile: Tiger Bell ready for F-H fight - Kevin Bell, managing director, Fleishman-Hillard UK

this year. On his present mission, Bell is calculatedly bullish: 'F-H is number one in America and I ...

MEDIA ANALYSIS: Dealing with the gossip websites

to the entertainment industry in the future. If you look at the impact that they ve had in America, with sites like ...

 

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