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Gavin Megaw, Hanover: Mind the reputation gap

14 Sep 2011

to fit with its wider corporate reputation? McCain Foods has linked its external 'It's all good ...

Chris Norton, Blue Rubicon: How to build trust online

29 Jun 2011 | by Chris Norton

. If I go into a fast-food restaurant and get poor service, I can tell my friends on Facebook before I ...

Client View - Nick Hindle, McDonald's: Managing the McFightback

07 Apr 2011 | by Nick Hindle, McDonald's

history - a storm in a teacup became a tipping point for the brand. Then Fast Food Nation became a ... and Kris Kristofferson were lined up for the Hollywood take on Fast Food Nation and its author Eric ... this alongside Jamie Oliver's crusade for higher quality food. McDonald's had become the poster child ...

 

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