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Tesco media director Trevor Datson leaves to consider next steps

04 May 2012 | by Matt Cartmell

never knowingly undersold -style pledge to match the price of branded groceries of market-leading Tesco, as it seeks to win budget-conscious shoppers. Tesco is also in the midst of a price war over petrol prices ...

Nestlé revamps PR support as protest looms

25 Apr 2012 | by Sara Luker

of market expectations. However, it has been reported that the growth has come from higher pricing rather ...

Tesco switches to Brunswick after 12 years with Maitland

27 Mar 2012 | by Hannah Crown

to gain ground over other supermarkets with its 500m big price drop dubbed the big price flop ...

Thorntons hunts for consumer agency while stores close

22 Mar 2012 | by Sara Luker

the company's annual rent bill, as it struggles to compete with supermarket confectionery prices ...

Campaigns: Food & Drink - True Cornish spirit comes to the fore

08 Mar 2012 | by John Owens

The campaign helped double visitor shop sales at the cyder farm and brewery. All 318 bottles - priced at 150 ...

On The Agenda: PM calls for action on alcohol abuse

23 Feb 2012

About the strategy The Government is to publish its alcohol strategy for England later this year. It is expected to include a ban on the sale of alcohol at below cost price, less than the tax ... for and against Opponents against fixing a minimum unit price say it is unfair and penalises all drinkers ...

Danny Rogers: Alcohol issues need more than good comms

23 Feb 2012 | by Danny Rogers

lobby fighting any restrictions on promotion, pricing or availability tooth and nail. With a forthcoming ...

Brewer AB InBev loses comms chief Mike Kelly

14 Feb 2012 | by Matt Cartmell

industry attempts to face off calls for minimum pricing....as alcohol companies face a tough year of political maneuvering around proposals for minimum pricing for alcohol. Senior figures in the European Union have this month stated that minimum pricing for alcohol ...

The Edrington Group brings in Light Brigade for 'Norse' whisky

06 Feb 2012 | by John Owens

theme in the coming years, with a bottle priced around 120. The agency was launched by Twigg ...

 

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