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Opinion: Overexposed Cruise's outburst backfires

'revealed' his relationship with actress Katie Holmes, we have been treated to hearing about a level ...

Cuban tour operator hires Rooster

The agency will provide a press office function for the company, which offers 'exotic escapes at affordable prices' and is based in north-west London. Rachele Grieve has joined the travel specialist agency as a senior account manager from Cellet Travel Services and leads an account team that reports ...

Editorial: BA e-bidding changes face of procurement

the competing consultancies to lower their price. It all sounds fairly nerve-wracking. BA holds an auction ... away' price of each agency, ensuring it gets optimum value for money. It insists ...

City & Corporate: Flotation PR needs long-term thinking

PR convinced investors that its future was rosy, and it sold its shares at twice the price at which ... and charting demand against price - squeezing out every last penny of value when setting the selling price ...

BA hosts online 'auction' for Euro comms account

Shortlisted agencies have submitted proposals in an inverse bidding process where lowest prices ... CEO Willie Walsh takes over from his BA counterpart, Rod Eddington, in September. BA's share price ... criticised for having an outdated pricing system, which was undermined by no-frills airlines. However, BA now ...

Opinion: Leader - Embracing change is right strategy for TUI

. All this time the average price of a package holiday remained static, there was little growth ...

Stelios readies easyCruise PR

PR firms including Weber Shandwick are to promote easyCruise's no-frills Mediterranean sailings as Haji-Ioannou targets 20 to 40-year-olds previously priced out of cruising. EasyGroup corporate affairs director James Rothnie confirmed WS was 'on the verge of' being hired to promote easyCruise from ...

News Analysis: Nike's reputation in spotlight again

badly wrong. Perhaps that's the price you pay for hubris: after all, Nike takes its name from the Greek ...

Opinion: Leader - UK plc can learn a lot from BA's Eddington

's annual CEO Brand Value Report. And it is no coincidence that BA's share price has generally recovered ... basket case. Its reputation was expensive, arrogant and aloof. BA's outdated pricing structure had been ...

Public Sector: Post-industrial revolution

have the lowest unemployment for 30 years, increased visitor numbers and property prices ...

 

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