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Client View: Will Orr, British Gas - Mix the perfect comms cocktail

, volatile wholesale energy markets affecting consumer prices, care of the vulnerable and the demand ... of activity that amplified the central premise - higher prices do not have to mean higher bills. We announced ...

Rebecca Reilly, Open Road: All stakeholders are equal

in the environment, E.ON's customers were much more interested in energy prices. It makes sense that the key drivers of corporate reputation are the simplest business assets: the quality and price of the product you offer ... of quality products and services, reasonable prices and responsible behaviour. As E.ON's Guy Esnouf says ...

Charlie O'Rourke, AIMediaComms: The value of reputation.

examples. BP's share price crashed by nearly 50 per cent after the Deepwater Horizon oil disaster ...

Jonathan Flint, Citigate Dewe Rogerson: Appreciating the audience

that we have to balance the three (the environment, energy prices and security of supply) much earlier ...

Ben Curson, Hill & Knowlton: Noise vs business impact

a leadership position on minimum pricing on alcohol last year. What brand has gained most ...

Iain Bundred, Ogilvy: Strike up a conversation

campaign had far less impact on its customers than its pricing strategy. E.ON used that insight to begin ...

Mike Fairman, Giffgaff: Call time on the call centre

networks on price, but build close relationships with our members. Even before the beta launch of our ... . We applied the principles our members loved - simplicity, transparency and great pricing ...

Chris Norton, Blue Rubicon: How to build trust online

the exclusive preserve of NGOs. In subjects as diverse as petrol prices, superinjunctions or the tax ...

Fraser Hardie, Blue Rubicon: The reputation gain

increases share price by about eight per cent a year. There's a real incentive to reveal the genetic code ...

Phil Thomson, GlaxoSmithKline: A new comms generation

, purchasing power consolidation - through private sector and governmental reforms - is squeezing prices. We ...

 

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