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Sport: Yacht race sails into the mainstream

skippers, or relating to specific cities in which the race stopped. H+K negotiated inclusion of Velux 5 ... relations drove significant traffic to the velux5oceans.com website, which received 2,825,846 visits ...

Public Sector: Walk in the Park reaches a high note

offered interviews to local media. An overall media relations drive took place during the final month ...

Consumer: Malibu puts some varnish on its image

, with about 40,000 joining during the campaign period. Malibu said it had been the best media relations ...

Food & Drink: Ryvita is revitalised by ice-cool approach

Campaign Revitalising Ryvita Client Ryvita PR team Wild Card Public Relations Timescale March-August 2011 Budget 46,000 Objectives To provide ways in which Ryvita crispbreads can be served as a snack To enhance Ryvita's profile as a high quality food manufacturer ...

Consumer: Gok Wan gives new look to Specsavers

Caroline Harris, MD, Spirit Public Relations Gok Wan's status as a fashion guru provided great ...

Literature: Online book grabs worldwide attention

Campaign The 4th Annual Stratford Literary Festival Client Stratford Literary Festival PR team Quicksilver Public Relations Timescale February-June 2011 Budget Under 5,000 Objectives To raise general awareness of the event through digital ...

Aviation: ABTA forces delay on passenger tax

, generating 1,250 'likes' from supporters worldwide, and the #fairtaxonflying hashtag generated 411 related ...

The PRWeek Best Places to Work survey 2011

, they will be satisfied and produce their best work. Shine provides private healthcare, share ownership and performance-related ...

Consumer: Ice cream parlour milks media furore

, attracting new financial investors and international franchise interest. SECOND OPINION - Alan Twigg ...

Grayling scoops top spot in PRWeek's public sector league tables

from central government campaigns. In fourth place is Golley Slater Public Relations making its ...

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