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CAMPAIGNS: Service Launch - Eulogy drive for register of deceased

, while their clients suffered the backlash of damaged customer relations and brand reputation because ...

EDITORIAL: Time for consumer relations review

Kinetic Public Relations' claim to be the first direct-to-consumer pharmaceutical consultancy...Kinetic Public Relations' claim to be the first direct-to-consumer pharmaceutical consultancy ... Relations does bring some very interesting ingredients to the mix, not least its founder's considerable ... override national legislation, the time is now ripe for a sector-wide review of consumer relations. ...

Moyse agency Kinetic PR set to specialise in DTC

pharmaceutical practice, has started her own consultancy, Kinetic Public Relations....Karen Moyse, former deputy chief executive of Hill and Knowlton, and managing director of its pharmaceutical practice, has started her own consultancy, Kinetic Public Relations. Kinetic is billed as the UK's first dedicated direct-to-consumer (DTC) pharmaceutical consultancy. The agency will advise ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

Client: The Environment Agency PR Team: icas public relations, in-house and Circus Campaign: Launch of Flood Action Week (11-17 September) Timescale: June-September Budget: Undisclosed Flood Action Week marked the launch of the Environment Agency's second annual flood awareness ...

Agency Management: Integrated marketing confronts pic’n’mix - Saatchi and Saatchi Rowland, an integrated PR, advertising and direct marketing group, has been launched to provide clients with the option of a complete marketing service under

marketplace and ability to build close relations with journalists, but when you work for Sony or the Savoy ...

Editorial: Lead role for PR in play for BBC fees

News that public relations has emerged as a core component in the battle for the contract to run...News that public relations has emerged as a core component in the battle for the contract to run ... , is the only contender to have incorporated a public relations consultancy into its bid ... and manager, effectively co-ordinating the 13 in-house PR staff already responsible for issues relating ...

INTERNATIONAL: Ogilvy PR in Bulgarian economic reform win

Ogilvy s Sofia office. The campaign will involve media relations, direct mail, publications ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

related activities. It is difficult to get a client to spend another 20 per cent of their marketing ...

PR EUROPE: MILAN - Business Press plans to expand

of Business Press s business was public relations there was an increasing demand for direct marketing, events...60 per cent of Business Press s business was public relations there was an increasing demand for direct marketing, events management and other related services. We are really big in hi ...

Platform: The direct route to a productive relationship

A collaboration between direct marketers and public relations specialists will reap benefits...A collaboration between direct marketers and public relations specialists will reap benefits ... to direct marketing to build relations with the electorate. In the past few weeks we have seen ... marketing campaigns are an excellent way of building relations with consumers. Information from Virgin ...

 

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