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Consumer: Sports bra shows some real panache

10 May 2012 | by Hannah Crown

in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health...professionals. Strategy and plan The media campaign started with an event in Wimbledon for key health ... such as Zest, Woman's Own, Health Fitness and Women's Fitness all endorsed the product. Results Since ...

Nestlé revamps PR support as protest looms

25 Apr 2012 | by Sara Luker

in line with World Health Assembly standards after raising concerns over Nestl s targeting of health ...

The Tea Council hires Threepipe to make tea 'cool again'

12 Mar 2012 | by Sara Luker

The Tea Council has called in Threepipe to help promote tea's health benefits and make it 'cool...Threepipe is charged with targeting the 20- to 25-year-old market using fashion tie-ins and promoting the health benefits of tea. The agency won the brief, thought to be worth around 250,000, after ... agency Ptarmigan Academy. Nexus will continue to work with the Council to promote the health benefits ...

Asda reviews public affairs ahead of major 2012 expansion

09 Feb 2012 | by Matt Cartmell

issues such as food labelling and food health issues, as well as concern over retail domination by chain ... Department of Health director-general for comms Sian Jarvis to lead its comms and public affairs last ...

Media Relations: Le Creuset shifts audience target

13 May 2005

It has enlisted The SPA Way to help promote Le Creuset's range of products to younger, 25 to 45-year-old men and women rather than its traditional market of women aged 30 to 55. It will target men's and women's consumer magazines, as well as news, lifestyle and health sections of the national press ...

Healthcare: Pfizer in crisis mode as Bextra withdrawn

15 Apr 2005 | by Ian Hall

(for US work), Shire Health International (for non-US international PR) and Shire Health London (for UK ...

Campaign: Charity calls for Govt action on cannabis - Lobbying

08 Apr 2005 | by Mary Cowlett

of the mental health risks associated with cannabis use. Objectives To raise public awareness and gain DoH recognition of the link between repeated cannabis use and acute mental health problems. To launch a Health ... team sent out a press release to national newspapers, crime and health correspondents, plus the trade ...

Healthcare: MPs propose clampdown on promotion of new drugs

08 Apr 2005 | by Ian Hall

The all-party Commons Health Select Committee (HSC) reported that society had become 'over-medicalised', believing that every problem requires medical treatment, and lamented drugs firms' increased spending ... and to nurses or pharmacists with new prescribing powers'. They also concluded that the Department of Health ...

Healthcare PR: In whose opinion?

11 Feb 2005

Common healthcare PR practice may be about to change. Evidence given to the Health Select ... of two senior national newspaper health journalists in the sixth session of the inquiry that have ... of opinion leaders as Hope and Rogers. The Times health editor Nigel Hawkes says: 'I would probably quote ...

Profile: Medicine man - Simon Gregor, director of communications, MHRA

28 Jan 2005 | by Dan Bloch

transparency of pharmaceutical research findings - and as the Health Select Committee continues its inquiry ... . The MHRA's media relations function is currently run by the Department of Health, but Gregor is to set up ... and risks. The day before his PRWeek interview, Gregor watched MHRA executives give evidence to the Health ...

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