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What is a Thought Leader?

18 Jan 2012

and TLG invited a collection of in-house communications directors, and observers, to give their insights.

Inside Track: Integrated campaigning

12 Oct 2011

PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their integrated

Inside Track: Digital campaigning

29 Jun 2011

PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their digital

Consumer PR - May 2011

12 May 2011 | by Lynsey Barber

Dell's Stuart Handley reflects on social media, understanding customers and the 'Dell Hell' episode. Plus comments from our specialist panel.

Healthcare PR - February 2011

21 Feb 2011 | by Claire Murphy

As pharma companies negotiate the prospect of a fundamentally changed NHS and a new drug pricing system, our writers look for the threats and opportunities of the new landscape. Plus - interview with GSK's v-p, global comms, Phil Thomson.

Campaigns Showcase - December 2010

06 Jan 2011 | by Claire Murphy

. The ten PR campaigns featured here are split into the following three sections - Events, Voting...The ten PR campaigns we feature in the Campaigns Showcase are split into the following three sections. Live events continue to be a popular method of attracting public attention, and asking people to vote as part of a campaign was ubiquitous in a general election year. With economic factors still a ...

Digital PR - November 2010

18 Nov 2010 | by Claire Murphy

The developing status of digital PR, no longer a novel side-show but now a mainstream part

Corporate Reputation - September 2010

17 Sep 2010 | by Claire Murphy

Toyota's PR chief analyses his team's response to the recall, and our essay writers mull how

Consumer PR - June 2010

23 Jun 2010 | by Claire Murphy

Against a backdrop of ever-more diverse digital opportunities, PROs are re-discovering the value of a great piece of content as a way to cut through the morass of messages consumers are faced with.

Healthcare PR - May 2010

20 May 2010 | by Claire Murphy

How the success of the dementia lobby is inspiring other groups representing health conditions. Plus - essay writers consider how comms can aid the NHS overhaul.

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