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Campaign: Velux 5 Oceans Round the World Yacht Race Client: Velux 5 Oceans PR team: Hill + Knowlton Strategies Timescale: June 2010-August 2011 OBJECTIVES To take the story beyond the traditional realms of the sports and sailing press To deliver high value media content across as many ...
Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit...Campaign: The release of Troll Hunter Client: Momentum Pictures PR team: In-house with Premier PR assisting with online PR Timescale: June-September 2011 Budget: 42,000 OBJECTIVES - To encourage cinema-goers to embrace the film and discuss it online - To attract mainstream film fans and a ...
Campaign: Growing Up Green at Golden Square Shopping Centre Client: Golden Square Shopping Centre PR team: De Winter PR and Marketing Timescale: April-September 2011 Budget: 9,500 OBJECTIVES To bring the community, including children, together through an eco ...
Campaign: Here Come The Girls Client: Jockey Club Racecourses/Carlisle Racecourse PR team: HRSM Timescale: June-August 2011 Budget: 5,000 Carlisle hosted a world-first racing event on 1 August, when all the races were restricted to female jockeys. It was branded the 'Edinburgh Woollen Mill ...
Focus PR were called in to create a wide-reaching campaign for the second ever Masterpiece London....Campaign: What Makes a Masterpiece? Client: Masterpiece London PR team: Focus PR Timescale ... Chelsea. For the 2011 event, Focus PR was engaged to create a wide-reaching international PR campaign ... of the best' - To increase social media engagement. OBJECTIVES Focus PR met 89 exhibitors before the fair ...
Campaign: FitFlop Shooting Stars Benefit Client: Soujar PR team: Lexis Timescale: June-August 2011 Budget: 10,000 Lexis was appointed by Soujar Event Management to promote the 2011 FitFlop Shooting Stars Benefit celebrity golf tournament, raising funds for the Make-A-Wish UK Foundation ...
Campaign: Putting Fast-Fit Salamandre Trunking in Pole Position Client: Legrand UK PR team: Source Marketing Communications Timescale: April-September 2011 Budget: 7,500 Legrand hired Source to promote the launch of Salamandre, a new cable trunking (shafts for cables) product that is 50 per cent ...
Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu....Campaign: Malibu presents the Malibutique Client: Pernod Ricard UK PR team: Tea Cake PR Timescale: April-July 2011 Budget: 12,000 A key part of the campaign was the creation ... the Malibu brand and the Malibutique campaign To generate a PR campaign to get the brand front ...
Campaign: Walk In the Park Festival Client: The Walk In the Park organising committee, East Hunsbury Parish Council PR team: Red Alert Media Timescale: February-July 2011 Budget: 2 ... the local BBC radio station to become a media partner. After confirmation of each music act, the PR team ...
celebrity-based iPhone app, Kirstie and Phil's House Hunter. The app includes a property search function...Client: BBC Worldwide PR team: Acceleris Timescale: May-July 2011 Budget: 13,000 OBJECTIVES To generate mainstream awareness To attract a broad customer base including homebuyers, property enthusiasts, Kirstie and Phil fans, and the wider public. STRATEGY AND PLAN ...
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