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Boots Healthcare hires former aide to health minister

secretary, has re-emerged as head of corporate affairs at Boots Healthcare International (BHI)....Tim Rycroft, previously political adviser to Stephen Dorrell, the former Conservative health secretary, has re-emerged as head of corporate affairs at Boots Healthcare International (BHI). He will work alongside Sharon Buckle, who was appointed international PR and professional relations manager ...

FOCUS: HEALTHCARE PR; Swallowing the bitter pill of drug legislation

between pharmaceutical companies and patients with a growing interest in their own healthcare. Robert ... time one has to acknowledge the growing interest the public is taking in personal healthcare issues ... of Biss Lancaster and head of its new healthcare and consumer PR company Sandpiper Communications ...

Boots promotes

CONSUMER: Boots is using Weber Shandwick to promote its Health Club, a healthcare advice

Boots’ PR prescription for brands’ image boost

Boots Healthcare International, which sells over-the-counter medicines including Nurofen...Boots Healthcare International, which sells over-the-counter medicines including Nurofen and Strepsils, has created a new PR position to handle the brands image on a global basis. Sharon Buckle, formerly group public relations manager with Boots The Chemist has been made international PR ...

CAMPAIGNS: JUDGE AND JURY; Price cuts hint at danger of dispensing with the chemist

Healthcare...Healthcare Last week Asda slashed the price of a packet of 24 Aspirin Paracetamol from pounds 1 ... to demonstrate their value as part of the primary healthcare team, yet organisations, such as the Consumer ... and that their existence is vital to the primary healthcare system. The NPA must use this issue to show ...

STOP PRESS: Boots splits public affairs responsibility

of planning, transport and local government. Healthcare policy and other aspects of Boots public affairs...The Boots Company has split its public affairs account following an eight-way competitive pitch (PR Week, 21 August). Five-year incumbent GJW will continue to work for Boots in the areas of planning, transport and local government. Healthcare policy and other aspects of Boots public affairs ...

Boots puts its public affairs up for tender

Boots Contract Manufacturing; Boots Healthcare International, which develops and markets Boots ... Healthcare International Tim Rycroft, who will together decide on a shortlist of four. GJW, which ... s abolition of GP fund-holding in favour of primary healthcare groups and the impact this will have ...

Boots polishes up its in-house PR resource

for Boots Healthcare International. Reporting to personnel director David Kissman, Wright will work ... Holmes. Wright s promotion opens up a gap at Boots Healthcare International, which will now have ...

SmithKline picks Shire Hall for Panadol relaunch

SmithKline Beecham has appointed Shire Hall Communications to develop a consumer PR campaign for the re-launch of Panadol, one of the UK s top five over-the-counter analgesic brands. The healthcare communications specialists were appointed to the pounds 150,000 account without a competitive ...

FOCUS: HEALTH PR - Looking up and over the counter/Pharmacists may soon be able to dispense some medicines which were previously prescription-only, lessening the burden on GPs. But the PR task of re-educating the public will not be small. Hilary Freeman r

is clear is that pharmacists can no longer afford to be described as the invisible face of healthcare . This has tremendous implications, not only for the NHS but also for PR practitioners in the healthcare ... of the healthcare PR sector. Parkin says: We need a partnership approach. We need more dialogue ...

 

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