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Breaking the taboos: promoting embarassing products

Promoting sensitive healthcare products can be embarrassing for all involved. Three PR

Hit or Miss - Brazil PR causes media furore over website to rate GPs' performance

HOW I SEE IT PAUL TANNER, Director, 90TEN Healthcare The PR team at Brazil has sailed directly into a media hurricane. On the one hand it has succeeded where others have failed at securing solid media coverage for a web site that reviews NHS services. But it has also failed to manage ...

Digital: Social Media Policy - What's your policy?

. Some companies, particularly in the financial or healthcare sectors, have responded by limiting ...

Breaking the taboos: case study 1 - constipation

Pharma Boehringer Ingelheim Consumer Healthcare owns DulcoEase, a product that softens stools, relieving constipation. Virgo Health PR asked experiential agency Hotcow to help create a campaign that would communicate the 'softer stools' message using a luxury toilet. It wanted to get ABC1 females ...

Profile: Avril Lee, CEO of Ketchum Pleon

chairman David Gallagher agrees, and suggests it is her heritage and background in healthcare PR that makes ... CEO, Ketchum Pleon UK 2007 Deputy CEO, Ketchum Pleon UK 2006 European head of Healthcare, Ketchum 2004 MD, Healthcare, Ketchum UK 2003 Deputy MD, Healthcare, Ketchum UK 2001 Deputy MD, Chandler ...

Digital: Social Media Policy - Is it tailored and up to date?

affecting particular sectors. The healthcare PR sector is subject to stringent regulations ...

Profile: Chris Wermann, regional director of corporate affairs, Europe, Kellogg's

the finger. The organisation looked at what the Government was doing around healthcare and preventative healthcare, then it looked at the commercial sector and what was driving what people eat.' The WHO report ...

Feature: Agencies drawn by China's riches

offering in areas that we traditionally could only cover superficially. Healthcare, public affairs ... strongly on the luxury branding, corporate and healthcare arenas, which account for two ... . Meanwhile, because of recent government-led reforms in the healthcare industry, I see this as an under ...

PRWeek Awards Shortlist 2011

Healthcare: Ethical OTC Consumer Ketchum Pleon UK Shedding the Pounds for Allergan Liberation Communications The Launch of Sativex for Bayer Healthcare for Sativex OgilvyHealth PR Lean on Me for Cipralex ...

Mobile comms: The way forward - When PR goes mobile

projects on behalf of healthcare clients - a natural fit given the regulations on healthcare advertising ...

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