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Healthcare: Educating GPs

19 Sep 2003 | by Rob Gray

throws up many challenges and opportunities for healthcare PR practitioners, be they in-house at a ... are still far from clear as to its full implications for their working lives. The onus is on healthcare PR ... of the healthcare policies of the 1990s, which attempted to encourage lower prescribing wherever possible to protect ...

Healthcare: Brand visibility

06 Aug 2004

some of the learnings from consumer branding into ethical healthcare for at least a year.' A case ... stage,' says GCI Healthcare managing director Rhonda Smith. 'Also, it's easy for clients to forget ...

Healthcare Survey: Marketing Medicines

03 Dec 2004

any easier.' This is where PR can help. GCI Healthcare MD Rhonda Smith makes the case for PR ... challenge, in healthcare PR, is to ensure that when we have a message to deliver, it is relevant to that GP ...

Healthcare: How to cut drug waste

09 Jan 2004 | by Rob Gray

to the governments of European Union nations. Colossal amounts of healthcare spending go to waste because consumers ... worsening and requiring hospital treatment, adding further to the healthcare bill. Patient compliance ... . Heart patients could benefit Both in-house PR teams at pharma companies and agency healthcare ...

Healthcare Survey: Ghost writers under spotlight

03 Dec 2004

As healthcare PROs prepare to explain their role in medical communications to the Health Select...into question the integrity of the healthcare industry and healthcare PROs. Ensuring transparency ... of the industry. For GCI Healthcare MD Rhonda Smith, the ghost-writing debacle is 'another erosion of trust ... broad initiative by the healthcare industry to educate consumers is undertaken seriously. Smith calls ...

 

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