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ANALYSIS: How to use freelancers in a cost-effective way

£150 to £180 a day, specialists in fields such as healthcare - where demand hugely outstrips supply ... in the hirer's advantage,' he says. Ellen Sarewitz, director of Burson- Marsteller's healthcare division ...

Analysis: Edelman looks to Brain for stability

last week (PRWeek, 26 September) after one year at the helm. Deputy CEO Stuart Smith and healthcare ... 's current strengths are widely acknowledged to be in corporate and healthcare PR. One former staffer ...

News Analysis: Public bodies wake up to FOI dawn

. Bob Schofield, managing director at healthcare specialist Atlas Media Group, agrees: 'The state ... the pending act. It also advertised in healthcare titles, sent direct mail shots to health authority chief ...

Media Analysis: PROs set sights on Metro's million

's not suitable for more complex stories, such as for healthcare products where you don't want to give people half ...

Profile: Tiger Bell ready for F-H fight - Kevin Bell, managing director, Fleishman-Hillard UK

Previous UK managing director Scott Clark, the placid young guy from Colorado who originally sold his healthcare agency CPR to the firm, has gone back home. And so after four years as managing director at F-H's public affairs arm GPC International, Bell, 46, has stepped into the wider role ...

Analysis: Are industry awards a key to greater things?

awards, such as OTC bulletin's OTC Marketing Awards for the healthcare sector, are also growing ...

News Analysis: Judgement day for Big Pharma

Richard Horton and Mike Paling, MD of healthcare advertising firm Paling Walters. The ongoing select ...

News Analysis: Negotiate your way to success

and tourism have had a tough time, according to Wreford. But on the upside, those engaged in healthcare ...

News Analysis: Incepta faces its financial Waterloo

, although the group also includes healthcare specialist Avenue HKM and all-rounders Counsel and Haslimann ...

News Analysis: PR blitz confronts binge drinkers

's ultimate aim is to curb binge drinking by raising awareness. Mental-healthcare centre The Priory has a ...

 

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