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Alastair Ray looks at how a brand comms PRO at AstraZeneca sets next year's strategy
on other developing world issues, such as healthcare delivery infrastructure. For example, healthcare ... to developing countries. Likewise, Merck Co stands as a shining beacon within the healthcare sector, most ... ,' says Charlotte Ersboell, director of European healthcare at Manning Selvage and Lee, whose clients ...
Common healthcare PR practice may be about to change. Evidence given to the Health Select ... the subject of much rumination in the healthcare PR sector over the winter months. But it was the comments ... of the select committee's inquiry is due to be published next month, voluntary or enforced changes in healthcare ...
Despite employing vast numbers and saving lives, pharma firms are often treated as no better than arms or tobacco firms. Mary Cowlett reports on steps big pharma is taking to change that
Burson-Marsteller has knocked healthcare specialist Medical Action Communications from the number...Burson-Marsteller has knocked healthcare specialist Medical Action Communications from the number one slot in the 1997 PR Week Healthcare Consultancy League Tables. Following its recent restructuring along practice lines, B-M reported a 24 per cent rise in healthcare fee income to pounds 5 ...
Westminster Healthcare, which failed in its bid to acquire Goldsborough Healthcare last year, has...Westminster Healthcare, which failed in its bid to acquire Goldsborough Healthcare last year, has switched its financial public relations account from Square Mile to The Maitland Consultancy. Director Andrew Wilson said that Square Mile s contract was due to expire in June but declined to say ...
BURSON-MARSTELLER - No figures available '2002 was the best-ever year for the healthcare practice and 2003 looks even better,' says Burson-Marsteller European healthcare practice managing director Ralph Sutton. According to Communique (Jan-June 2003), B-M's annual healthcare billings in the UK ...
The event is titled: 'Is Procurement Prescriptive? Who should make the decision and does the process add value?' Grey Healthcare London managing director Mark Duckham, Takeda UK managing director Andy Davis and AstraZeneca global category manager for medical and marketing comms David Pilley ...
Two websites launch this week to provide healthcare PROs with access to information and research ... , in addition to news. Durexhealthcare.com is designed as a global resource for healthcare ... such as healthcare professionals and related media, including PROs. Shearer oversees a team of 35 journalists ...
Infertility equipment manufacturer Genosis is on the hunt for PR agency support ahead of the expected launch of a home infertility test later this year.
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