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Allidura to promote Yakult to healthcare professionals

08 Mar 2011 | by Nikki Wicks

Yakult has appointed Allidura, the specialist consumer healthcare division of Chandler Chicco...Allidura won the account following a three-way pitch and has been charged with delivering a comms project to raise awareness of Yakult and the probiotic category among primary care healthcare ... decision to focus on communicating to primary care healthcare professionals - raising awareness ...

2002 Healthcare: The New Zealand Case

10 Aug 2005

Nick Purdom reports on one of the few mature direct to consumer healthcare PR markets

The week in healthcare - Medicom hires Skelding

23 Jun 2009 | by Gemma O'Reilly

has spent three years freelancing as a healthcare journalist and editor. He was previously editor

The week in healthcare - Athena bolsters team

16 Sep 2009 | by Gemma O'Reilly

Orion Health, the international provider of clinical workflow and integration technology for the healthcare sector, has appointed Bottle PR to handle its UK PR support. Bottle will work to build awareness ... Healthcare has called in Entice Communications to handle its PR activity. Derwent is the UK distributor ...

2005 Top 25 in Healthcare PR

08 May 2006

Substantial fee increases for most companies listed reflected a buoyant market

Create Marketing launches specialist healthcare PR agency

12 Sep 2011 | by Lizzie Pook

The Create Marketing group has launched a specialist healthcare PR agency to provide support...The agency will be overseen by healthcare specialist Hayley Knight as head of PR. The Bristol-based Create Marketing group was founded in 2004 to provide healthcare professionals with marketing support ... solutions up to this point. In a complex and shifting healthcare landscape, one in which we operate ...

The Week in Healthcare - Cranage calls in Signature

03 Jun 2009 | by Gemma O'Reilly

Cranage Healthcare has brought in Signature Healthcare Communications to handle the UK launch...The agency will work with dermatology healthcare professionals to provide patient education about ... agency Cohn Wolfe's healthcare practice. Expert Health will focus on advocacy, advisory boards ... Twitter feed. Wiles wrote in her daily PRWeek healthcare blog that Twitter can be used to flag up pharma ...

PRCA moves to set up healthcare group

03 Jun 2009 | by Gemma O'Reilly

The PRCA has launched a healthcare group in a bid to enhance the professional reputation.... The group will include member agencies that supply healthcare comms to clients in the pharmaceutical ...

Healthcare comms industry rolls out recruitment drive

13 Nov 2009 | by Gemma O'Reilly

Healthcare agencies are aiming to improve recruitment to the sector through a number of initiatives....The Healthcare Communications Association is launching a University Ambassador's Programme ... about healthcare communications as a potential career path. They will be provided with materials ... of the HCA recruitment group, said: Universities have a low level of awareness of healthcare as a career ...

Freshwater grows healthcare team with new appointments

27 Aug 2009 | by Gemma O'Reilly

Freshwater UK has bolstered its healthcare team with the appointment of two new account directors....of healthcare experience to the team, across both the private and public sectors. Before joining Freshwater ... . As the healthcare team goes from strength to strength, it is crucial that we continue to build a team of talented ...

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