07 Mar 2012
| by Jeff Smith, Cohn & Wolfe
Why healthcare's hour of need demands a change in focus for health communications....When he was asked to assess changes to healthcare in 2007, William Weldon, chairman and CEO of Johnson Johnson, noted: '... the solutions healthcare systems most need come from the convergence of science, technology and services'. Today, future healthcare solutions should also be considered in light ...
07 Mar 2012
| by Fiona Hall & Kelly Teasdale, inVentiv Health Communications
Healthcare comms will require the ability to place the challenge ahead of the channel....an increased need for 'expert' communicators. For a healthcare industry in a recession, this translates ...
marketing spend.
As healthcare marketers, it is our responsibility to adapt the ways in which we work and to revolutionise agency infrastructures and approaches to better serve and support the new age of the healthcare ...
07 Mar 2012
| by Daniel Kent, Fleishman-Hillard
Healthcare providers in all sectors need a long-term response to the current environment....area of uncertainty for healthcare comms was whether the global HQ or the UK affiliate had bragging ...
the future of the healthcare industry in mind when he wrote these words, but right here, right now his lyrics ...
offering, recognising that the world of healthcare provision is changing at an ever increasing pace ...
07 Mar 2012
| by Felicity Knights, Merchant Marketing Group
outcomes. According to Laing and Buisson's Healthcare Market Review 2011, an estimated 1,011,000 in ...
healthcare.
In 2011, Spire Healthcare carried out two surveys. The first asked 2,000 members of the public about their attitudes to private healthcare. It found that a quarter of adults who earn below ...
07 Mar 2012
| by Nicky Smith, Nexus Communications
During recent years, people have increasingly taken responsibility for their own healthcare ...
.
With the pharmacists' healthcare role and the self-care agenda both expanding, a shift in comms strategy to borrowing ...
is director of healthcare at Nexus Communications
Views in brief
What must you consider when devising ...
09 May 2012
at your agency?
Challenging, but full of opportunity. The CCC proposition of specialist healthcare ...
innovators in the healthcare arena. We had significant growth in digital and social media work at CCC ...
, keeping CCC and our clients on the cutting edge of digital in healthcare.
What trends did you notice ...
07 Mar 2012
| by Steve Bates, APCO Worldwide
, insurance.
Steve Bates is director of healthcare at APCO Worldwide
Views in brief
What must you ...
and engaging way. Here social media win hands down.
On which healthcare comms project are you most proud ...
's healthcare supplement, March 2012 ...
07 Mar 2012
| by Sarah Wrixon, Salix Consulting
In PRWeek's 2011's healthcare supplement I argued that comms specialists would need to be nimble ...
partner at Salix Consulting
Views in brief
On which healthcare comms project are you most proud ...
PRWeek's healthcare supplemet, March 2012 ...
07 Mar 2012
| by Ruth McEwen & Tamora Langley, Weber Shandwick
experience, and meeting QIPP at the same time.
Tamora Langley is head of healthcare public affairs ...
.
We advise social media crisis training experience.
On which healthcare comms project are you most ...
and particularly its proposed sector regulator role and new duties to patients.
From PRWeek's healthcare ...
07 Mar 2012
| by Jamie Holyer, Advocate
doubledigit lead on healthcare and an effective team of shadow health ministers working to erode ...
on healthcare forms the centrepiece of its election campaign.
Conservative strategists are aware that time ...
in their shoes and choose your channels wisely.
From PRWeek's healthcare supplement, March 2012 ...
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