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NEWS: Siemens reviews healthcare PR

healthcare division as it expands its share of the medical IT market....healthcare division as it expands its share of the medical IT market. The health systems division provides networking equipment and technical support to organisations in the healthcare industry ... Nixdorf acquired ICL s Medical Portfolio and further enhanced its healthcare capability by buying a ...

THIS WEEK: Private healthcare giant Bupa ...

Private healthcare giant Bupa launches a pounds 12m marketing campaign in support of its free...Private healthcare giant Bupa launches a pounds 12m marketing campaign in support of its free health fund this week. The scheme offers Bupa members a credit of 8% of their membership premium per year. New TV ads, through Ogilvy s differing health needs, with the familiar endline You re ...

NEWS: Omnicom revamps healthcare offer by merging two shops

Omnicom this week launches Paling Walters Targis, a new European healthcare agency, which...Omnicom this week launches Paling Walters Targis, a new European healthcare agency, which ... is part of Targis, the Omnicom-owned network of healthcare agencies. It has been formed from a merger between Paling Ellis, the healthcare specialist, and its sister agency, Omnicom Healthcare ...

FOCUS: HEALTHCARE PR; Taking a holistic approach to health

INITIATING DIALOGUE: Healthcare professionals and pharmaceutical companies can benefit from...INITIATING DIALOGUE: Healthcare professionals and pharmaceutical companies can benefit from ... into the healthcare sector PR plays a unique role in bringing together the views of patients, pharmaceutical ... tripartite relationship - between the healthcare PR agencies, their pharmaceutical clients ...

TOP 50 HEALTHCARE PR: Healthy growth for the Top 50

.5 million healthcare fee income, with B-M closing the gap in the 1996 healthcare league table with a 64 per cent rise in healthcare fee income to pounds 3,853,666. Fusion moves up two places ... Group has edged its way into the top ten having increased its healthcare fee income from 14 per cent ...

FOCUS: HEALTHCARE PR; Educating communities on local hospital needs

private healthcare as divisive, offering first rate treatment to those who can afford it while the less ... is that private healthcare gives the consumer choice. It is not about private versus NHS, says Rayner ... . This situation has persuaded many healthcare consultancies to keep their NHS work to a minimum and pursue more ...

FOCUS: HEALTHCARE PR; Swallowing the bitter pill of drug legislation

between pharmaceutical companies and patients with a growing interest in their own healthcare. Robert ... time one has to acknowledge the growing interest the public is taking in personal healthcare issues ... of Biss Lancaster and head of its new healthcare and consumer PR company Sandpiper Communications ...

CAMPAIGNS: Healthcare; New tool ensures a pregnant pause

Client: Unipath PR Team: Sandpiper Communications Campaign: Launch of Persona, a new method of contraception Timescale: January - September 1996 Cost: pounds 100,000 (launch only)

COMMENT: FOCUS: HEALTHCARE PR; Boom or doom for the small guy

Larger PR agencies have been eager to snap up small healthcare PR specialists in recent times...Larger PR agencies have been eager to snap up small healthcare PR specialists in recent times ... The healthcare PR consultancy sector is enjoying a boom. But the uneducated client looking through a directory of healthcare agencies would be forgiven for thinking otherwise. Over the last year, an increasing number ...

SUPPLEMENT: DESIGN AWARDS 96; Industry Sector awards: Best use of design in healthcare marketing

to be replaced, Norton Healthcare set about designing a low- cost improvement which would overcome this problem ...

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