19 Apr 1996
healthcare division as it expands its share of
the medical IT market....healthcare division as it expands its share of
the medical IT market.
The health systems division provides networking equipment and technical
support to organisations in the healthcare industry ...
Nixdorf acquired ICL s Medical Portfolio and further
enhanced its healthcare capability by buying a ...
09 May 1996
Private healthcare giant Bupa launches a pounds 12m marketing campaign
in support of its free...Private healthcare giant Bupa launches a pounds 12m marketing campaign
in support of its free health fund this week. The scheme offers Bupa
members a credit of 8% of their membership premium per year. New TV ads,
through Ogilvy s differing health needs, with
the familiar endline You re ...
09 Feb 1996
Omnicom this week launches Paling Walters Targis, a new European
healthcare agency, which...Omnicom this week launches Paling Walters Targis, a new European
healthcare agency, which ...
is part of Targis, the Omnicom-owned network of
healthcare agencies. It has been formed from a merger between Paling
Ellis, the healthcare specialist, and its sister agency, Omnicom
Healthcare ...
08 Nov 1996
| by HILARY FREEMAN
INITIATING DIALOGUE: Healthcare professionals and pharmaceutical
companies can benefit from...INITIATING DIALOGUE: Healthcare professionals and pharmaceutical
companies can benefit from ...
into the healthcare sector
PR plays a unique role in bringing together the views of patients,
pharmaceutical ...
tripartite relationship - between
the healthcare PR agencies, their pharmaceutical clients ...
31 May 1996
| by KATE NICHOLAS AND PETER ROBINSON
.5 million healthcare fee income, with B-M closing the gap in
the 1996 healthcare league table with a 64 per cent rise in healthcare
fee income to pounds 3,853,666.
Fusion moves up two places ...
Group has edged
its way into the top ten having increased its healthcare fee income from
14 per cent ...
01 Mar 1996
private healthcare as divisive,
offering first rate treatment to those who can afford it while the less ...
is that private healthcare gives the consumer choice. It is not
about private versus NHS, says Rayner ...
.
This situation has persuaded many healthcare consultancies to keep their
NHS work to a minimum and pursue more ...
01 Mar 1996
| by ROBERT GRAY
between pharmaceutical companies and patients with a
growing interest in their own healthcare. Robert ...
time one has to acknowledge the growing interest the public
is taking in personal healthcare issues ...
of
Biss Lancaster and head of its new healthcare and consumer PR company
Sandpiper Communications ...
28 Nov 1996
| by NICK PURDOM
Client: Unipath
PR Team: Sandpiper Communications
Campaign: Launch of Persona, a new method of contraception
Timescale: January - September 1996
Cost: pounds 100,000 (launch only)
08 Nov 1996
| by HILARY FREEMAN
Larger PR agencies have been eager to snap up small healthcare PR
specialists in recent times...Larger PR agencies have been eager to snap up small healthcare PR
specialists in recent times ...
The healthcare PR consultancy sector is enjoying a boom. But the
uneducated client looking through a directory of healthcare agencies
would be forgiven for thinking otherwise. Over the last year, an
increasing number ...
31 Oct 1996
to be replaced, Norton Healthcare set about designing a low-
cost improvement which would overcome this problem ...