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Bio-Oil hires Pegasus for consumer healthcare PR brief

Pegasus PR has been appointed to handle the consumer and healthcare professional PR for leading...The retained account was won following a competitive five-way pitch and will see Pegasus handle all media relations for the brand, communicating Bio-Oil s use in the treatment of scars, stretch marks, and multi-use skincare benefits. Pegasus has been the retained agency for the healthcare ...

Healthcare: Gibbons to chair 'question time'

The event is titled: 'Is Procurement Prescriptive? Who should make the decision and does the process add value?' Grey Healthcare London managing director Mark Duckham, Takeda UK managing director Andy Davis and AstraZeneca global category manager for medical and marketing comms David Pilley ...

Healthcare: TVF Comms bids for foothold in PR market

into the UK healthcare PR market by merging with, or acquiring, a healthcare agency....The agency, part of TVF Group, is understood to have already approached independent UK healthcare PR companies with a view to an acquisition or merger to aid a planned business expansion. A TVF spokesperson would only say: 'The company is growing and exploring several avenues to accelerate this growth ...

Healthcare: GSK's Lawson shifts to Cohn & Wolfe Catalyst

by the agency's joint UK healthcare managing directors Jeremy Clark and Jacinta Collins - last summer (PRWeek ...

Healthcare: Pfizer in crisis mode as Bextra withdrawn

Pfizer this week pledged 'transparent and timely' comms as it copes with the fallout of the US and European withdrawal of its arthritis drug Bextra.

Healthcare: Genosis close to hire for Fertell

Infertility equipment manufacturer Genosis is on the hunt for PR agency support ahead of the expected launch of a home infertility test later this year.

Healthcare: MPs propose clampdown on promotion of new drugs

'fundamental' independent review of the Medicines and Healthcare products Regulatory Agency, which it said had ...

Healthcare: C&W secures US brief for Rituxan

SAN FRANCISCO: Genentech has awarded Cohn Wolfe a US PR brief to promote its top-selling cancer drug, Rituxan after a three-way pitch.The account was previously held by Ketchum,

Healthcare: Hewer set to lead GSK brand comms

GlaxoSmithKline (GSK) has promoted senior external affairs manager Kate Hewer to the role of external affairs team leader.

Healthcare PR: In whose opinion?

Common healthcare PR practice may be about to change. Evidence given to the Health Select ... the subject of much rumination in the healthcare PR sector over the winter months. But it was the comments ... of the select committee's inquiry is due to be published next month, voluntary or enforced changes in healthcare ...

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