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GSK has restructured its comms unit following a three-month review led by vice-president, global comms, consumer healthcare Leslie McGibbon. He joined last year from heading up comms at InterContinental Hotels Group. The firm is now planning a full roster review of its agencies, which could lead ...
Healthcare shop Clew Communications has been appointed without a pitch. The reputation of HRT was badly damaged in 2002 when researchers linked products with an increased risk of breast cancer, heart attacks and strokes. The number of HRT prescriptions written out subsequently dropped from just over six ...
sanitation and healthcare in Iraq. In the UK, both brands have had a unique PR challenge over the past year ...
Doctors do not trust the information pharmaceutical companies put on websites about their own products, according to results collated from a recent survey.
GlaxoSmithKline has finally filled its top corporate comms role following a four-month search.
CONSUMER: Pharma firm Thornton & Ross has asked healthcare agency Pegasus PR to publicise
an episode by the time they reach between three and five years of age. The agency's healthcare practice ... of vaccination in international markets to prevent the disease. The agency's head of healthcare Lorna Baxter ...
Four agencies are scrapping it out to promote Roche's oncology drug Xeloda.
Healthcare PR shop Spink is charged with raising the profile of Phillips' Milk of Magnesia Liquid, Original Andrews Salts and Zantac 75 Relief. It will also be handling consumer PR for ear infection ... market is going to be key.' Spink has been briefed by Ceuta Healthcare, which handles marketing ...
Copernik has taken on the role of director in B-M's US healthcare practice. She is currently working in the agency's New York office but is planning to relocate to Miami. Copernik reports to B-M global health practice chair Ame Wadler and is already working for clients including Novartis, promoting ...
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