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STOP PRESS: Harvard PR launches specialist division

16 Aug 2002

analyst relations and speaker programme advice to firms in the B2B tech and healthcare sectors.

ANALYSIS: The end of the generalist freelance?

23 Nov 2001 | by CHRIS MAHONY

for freelances with specialisms, particularly in public sector, healthcare, internal comms and crisis ...

GLOBAL RANKINGS 2000: ASIA - Running on plenty. Asia is not only the world's third-largest PR market, but it is also the most diverse Mark Johnson takes a look at the region and discovers why it is such a rich PR challenge.

29 Sep 2000 | by MARK JOHNSON

-Chrysler are investing heavily in raising their profiles in the country. Healthcare companies Pfizer, Rhone ...

Novartis hands Greenlines PR for Alzheimer’s drug

23 Jun 2000 | by JENNIFER WHITEHEAD

Novartis, the world s fourth- largest pharmaceutical firm, has hired Greenlines Healthcare...Novartis, the world s fourth- largest pharmaceutical firm, has hired Greenlines Healthcare Communications to work on the communications strategy for its Alzheimer s disease treatment Exelon ... . Greenlines will target UK healthcare professionals disseminating clinical data. It will also target ...

INTERNATIONAL: GPC hires Reilly to head technologies in Belgium

23 Jun 2000 | by GIDON FREEMAN

at the practice he will lead include healthcare giant Johnson and Johnson, for whom the agency advises on public ...

THE TOP EUROPEAN PR CONSULTANCIES 2000: SWITZERLAND - Switzerland is one of the few European PR markets to be dominated by independents

23 Jun 2000

this is healthcare PR. He explains: When a new pharmaceutical product is launched it has to be approved in all ...

THE TOP EUROPEAN PR CONSULTANCIES 2000: OWNED GROUPS - DOWN TO E-BUSINESS. The dot.coms proved a bonanza for the European groups by creating a demand for investor relationsand financial expertise that the PR industry was ready to supply

23 Jun 2000

. Board room business is improving significantly, and in healthcare there were major global roll ...

MAC wins global brief for asthma drug Pulmicort

16 Jun 2000 | by JENNIFER WHITEHEAD

AstraZeneca has hired Medical Action Communications (MAC), the UK s biggest healthcare PR agency...AstraZeneca has hired Medical Action Communications (MAC), the UK s biggest healthcare PR agency, to handle asthma drug Pulmicort on a global basis. The account is worth over pounds 1 million ... healthcare specialists Sudler and Hennessey and McCann-Erickson Healthcare Worldwide, both based in New ...

INTERNATIONAL: Hewlett-Packard PR chief shifts to Agilent

09 Jun 2000 | by MARK JOHNSON

and services for the healthcare, communications, electronics and biotechnology industries. The Beijing ...

THE TOP 150 PR CONSULTANCIES 2000: WHO OWNS WHAT - Group interests PR is taking a more prominent role within the auspices of the leading marketing services groups. Juliette Garside looks at the increasing PR fortunes of some of the top players.

28 Apr 2000 | by JULIETTE GARSIDE

healthcare shop CPR. In February this year Paul Blackburn, MD of sister Omnicom agency Ketchum s UK healthcare practice, was brought over to head F-H in the UK. Ketchum s most significant development of 1999 ... Communications and healthcare specialist Shire Hall Group. PR accounts for about 16 per cent of WPP ...

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