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Brand Health Check: Fitness First

09 Feb 2012 | by Matthew Chapman

in off-peak hours by properly engaging with the corporate and referral markets (GPs, private healthcare ...

British Airways: building a brand, from the inside out

29 Jul 2011 | by Suzy Bashford

internal branding exercises - Bupa Employee engagement was a vital part of the private healthcare ...

Profile: Martin George, managing director of group development, Bupa

16 Mar 2011 | by Alex Brownsell

served him well at BA, and now at Bupa. George is keen to express his gratitude to the healthcare ... private health-insurance firm, rather than as a 'healthcare partner'. His ambition is to bring Bupa ... , emphasising that the healthcare provider offers services for young and old alike, irrespective of health ...

The Year Ahead

11 Jan 2011 | by Nicola Clark

, Global category director for surface care Reckitt Benckiser The household, healthcare and personal ...

Bmi names Stuart Beamish as head of marketing and product

04 Jan 2011 | by Loulla-Mae Eleftheriou-Smith

Beamish will oversee the airline's global marketing strategy and report to Joerg Hennemann, the chief commercial officer of bmi. The airline recently divided its sales and marketing director position, which was held by Katherine Gershon, after she left to join the healthcare company Circle ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

healthcare marketing director, Gaa, who enjoys a lower profile than contemporary Phil Thomas, oversees a ... as group brand director, McAnena has yet to make the waves many expected at the healthcare and insurance ...

British Airways price fixing trial collapses

10 May 2010 | by Alex Brownsell

that year. George now occupies the role of group marketing director at healthcare provider Bupa. ...

British Airways marketers go on trial

12 Apr 2010 | by Alex Brownsell

of group marketing director at healthcare provider Bupa. Separately, last week, British Airways ...

Nuffield Health appoints agency to help reposition brand

02 Sep 2009 | by Joe Thomas

destination for all aspects of healthcare, fitness and wellbeing....by creativebrief. Nuffield Health, the biggest independent healthcare charity in the UK, acquired Courtneys ... by GyroHSR will focus on encouraging people to take a holistic approach to healthcare. Nuffield Health is aiming to challenge private healthcare practices and major gym chains, such as Virgin Active, by linking ...

George takes BUPA job as BA court case nears

02 Dec 2008 | by Alex Brownsell

and US for price-fixing, has emerged as the interim group marketing director of private healthcare brand

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